Looking for visibility for your organization? Looking to communicate a message? Change someone’s mind? Trying to reach new customers or entice your current customers to spend more money with you? Are you looking for public relations, media relations or marketing help?
Or maybe you are lost in the new world of social media. Twitter, Facebook, Foursquare? Or maybe you want to create your own online community?
Today public relations and marketing overlap more than ever before. In a world filled with social networking sites, it is both easier and harder than ever to connect directly with your target audience, often without going through the filter of the media. The challenge is to know how and where to target your efforts. (Social media can be an enormous sink hole for time and resources, and your social media strategy needs to mesh with your traditional marketing programs.)
With more than 25 years of experience helping companies put their best foot forward and not get seriously injured when they stumble, we can help you. In addition to extensive work in traditional Public Relations, Investor Relations, Media Relations, Analyst Relations and traditional marketing programs, our team can guide you through the labyrinth of social media.
You can also come here with questions and comments about PR, social media and integrated marketing. This is where we can share our successes, failures and the so-crazy-it-just-might-work ideas (a specialty of ours.)
And, if you need help with your marketing and PR programs, let us know. If we can’t help you, we probably know someone who can.
P.S. Check out Mass Innovation Nights, a free monthly product launch party and networking event. All we ask is that if you see something cool or interesting, tell someone — tweet, blog, yelp, whatever.