Archive for December, 2008
Twitter Tools
Last night I participated in the fourth #journchat on Twitter. (It was an abbreviated one because of the holidays but I might lobby for the shorter length to become the standard. I think the longer ones are too long. I don’t want to leave because I might miss something good but 3 hours at my [...]
PR and Marketing Internships
I recently got a note from a friend of a former intern who was looking for an internship with my firm. The note caused me to think back on the many many interns I’ve had over the years and think about what makes a successful intern and intern program.
My Third Craziest PR Story
Many, many years ago… The phone rings and I shift my 7 months pregnant bulk over to pick it up. The voice on the other end of the phone is immediately recognizable as the editor in chief of one of the top IT weeklies. He also writes the gossip column for the back of the [...]
Twitter 102
Twitter 102 from Bobbie: Or, Before you Twitter I’ve read a bunch of articles that are either called Twitter 101 or should be. They all adequately describe what Twitter is and how you should use it, even how to get started. Some of those articles are downright genius – but I still find myself standing [...]
Introduction to the concept of balanced marketing and public relations
The vast majority of titles on my resume have some relation to public relations or communications. Most of my friends and business associates introduce me as their PR person, or former PR person. But, when I look back at my career and my experiences, I was fortunate in that I experienced PR as a function [...]