Archive for February, 2009
Follow up on my MediaPost Article
Today, I had the honor of one of my articles appearing on MediaPost. I mean it when I say “honor” as I have found the MediaPost newsletters and websites to be populated with some of the most generally useful articles. (There are also some other great sites out there too but I find myself coming [...]
It’s a contest for a good cause
It’s a contest! I’m giving local Boston-area Twitterers a chance to win a fabulous evening full of fun and good food. (Or, non-local too if you can get yourself to Waltham, MA on April 7th on your own!) Hoping you all can help me publicize a good cause in return.
PR Is Not Just Media Relations
A few weeks ago on #journchat, we were asked for the definition of PR 2.0. I offered up “connecting your story to your community using today’s social media tools and technology.” Of course, I knew that I would get dissension on that because I was “forgetting” the professional media.
Twitter Contests? Giving Away Tix for Waltham Food and Wine Festival
Yuppers. I’m gonna get to run a contest, or two, on my blog and via Twitter.
Twitter IS Hyper-local news
I went to a very cool Tweetup at WBUR this week. (Lots of my Social Media heroes were there…like a kid at Christmas, I didn’t know where to turn first.) While there I got to be involved in a conversation about hyper-local news. While #journchat has hosted many a conversation about the future business model [...]
Information overload
Trying to get my retired schoolteacher mother to understand social media… I compare Twitter to a constantly changing conveyor belt buffet of thoughts, ideas and stories that scrolls past you. You see an interesting dish, reach out and sample it. If it is interesting, it might turn into a meal but otherwise it is a [...]
Marketing to kids? Understand COPPA
Last night I had the rare opportunity to chat with another kid marketer in the Boston area about social networks for kids, online communities for kids, privacy,and COPPA (Children’s Online Privacy and Protection Act). I say ‘rare’ because Boston isn’t really considered a mecca for consumer brands much less kid-focused brands and properties. We’re here [...]