Archive for March, 2009
Changing Your Brand
In this area of Googling everything you ever wanted to know, keeping your brand consistent is more important than ever. Consider your name.
Having Trouble Launching Your New Product?
You created the best thing since sliced bread and you want everyone to know. Once the word is out, you figure the world will beat a path to your door and you’ll be living the good life on some remote island…that you own. Or maybe it isn’t your new product. You are the product manager. [...]
The Kitchen Table Survey
When you “own” one of the target market, kid, spouse, room-mate, you too have the ability to do a “Kitchen Table Survey.” Beware attributing any great insight into the KTS because your version of the KTS-ee may be unique (i.e. not representative of the entire target market, or, in the KTS vernacular “weird.”)
How Will Newsday Make Money Online?
Newsday, the NY tabloid-style newspaper, has announced that it will begin charging for access to its news online. Meanwhile, sadly, the Rocky Mountain News is no more. Other newspapers are in deep financial trouble — The San Francisco Chronicle comes to mind. Paul Gillin and others chronicle the incipient demise of the print journalist on [...]