Archive for April, 2009
What’s Your Company’s Appetite for Coopetition?
I frequently perform printed media mashups — I read more than one book simultaneously. Currently I am reading John Kaos’ Innovation Nation and Jeff Howe’s Crowdsourcing. The two books complement each other and got me thinking about coopetition, working with your competitors.
Economic Conditions Demand Flexible Thinking
I live in Lexington, MA. The town was recently cited as one of the most walkable Boston suburbs. Downtown has been a bit torn up for the last year or so as the Battle Green Inn was torn down and a new complex with condos and retail space is going up in its stead. It [...]
Marketing Elephants
I used to use the circus as a device to explain marketing to people. Here’s marketing by way of the Big Top.
The Business Value of Twitter
A friend recently asked me to help her demonstrate the business value of social networking (particularly Twitter) to a potential client. I started off the way any reporter might tackle the job, I tweeted the question, asking for opinions and searched Twitter for references to “business value of Twitter.”