I frequently perform printed media mashups — I read more than one book simultaneously. Currently I am reading John Kaos’ Innovation Nation and Jeff Howe’s Crowdsourcing. The two books complement each other and got me thinking about coopetition, working with your competitors.
Economic Conditions Demand Flexible Thinking
I live in Lexington, MA. The town was recently cited as one of the most walkable Boston suburbs. Downtown has been a bit torn up for the last year or so as the Battle Green Inn was torn down and a new complex with condos and retail space is going up in its stead. It all looks like it is going to be beautiful when it is done.
Marketing Elephants
The Business Value of Twitter
A friend recently asked me to help her demonstrate the business value of social networking (particularly Twitter) to a potential client. I started off the way any reporter might tackle the job, I tweeted the question, asking for opinions and searched Twitter for references to “business value of Twitter.”