In the comic books, the mad scientist is intent on taking over the world through devious means.  Some nefarious plot will lead to utter chaos and ruination for the good guys and a world controlled by the evil genius.  Sometimes, you get the world domination play in real life. (more…)

The wealthiest people in the U.S. evidently met recently to discuss what they could do to shore up the non-profit world.  (If you haven’t heard, with the economy tanking, charitable donations are down.)   People like Bill & Melinda Gates, Warren Buffet, Oprah, Michael Bloomberg, Ted Turner and more.  As a group, they’ve donated more than $70 billion in last 13 years. Call it $5 billion a year for sake of easy math. (more…)

Last night I went to the Social Media Club meeting (#SMCBoston) held at Hill Holiday’s State Street offices.   Hill Holiday kicked things off with a multi-media overview of their incredibly creative Chili’s campaign (using P.J. Bland’s.)  I loved the idea of using social media to “activate assets.”  (Sounds like Joss Whedon’s Dollhouse, doesn’t it?)  And, the entire connected universe, wow.  Impressive…budget.  With a short introduction for and from each, the panel was introduced. (more…)

I’m running my fingers through my hair and trying to decide if I’ve been a victim of a drive-by marketing campaign. (more…)

Last night I attended the Geek Girls dinner in Cambridge’s Betahouse (a shared workspace for entrepreneurs.)  I’m probably not geeky enough to be a full-fledged member of Geek Girls but I love and appreciate my sisters in tech enough where they kindly overlook my own lack of tech credentials. (more…)