Ford Tweetup – Lessons Learned

This week Jeff Cutler (@jeffcutler) and Christine Koh (@bostonmamas) were the oh-so-gracious hosts for the Boston #fordtaurus Tweetup (see the new Ford Taurus SHO and drive it!)  The local event was part of a grand tour (The Summer of Taurus) for the new cars, pairing the vehicles in different cities with local Twitterati/bloggers and a (semi-random) Ford executive.  (Boston’s event brought Corporate Counsel David Leitch out from Detroit.)  There were lots of interesting PR, Social Media, events and business lessons […]

Where Did All the Staff Reporters Go?

Reading the physical paper is a vastly different experience than reading the same stories online.  Not saying it is better — just different.  And that difference told a very interesting story at the Boston Globe recently. One way reading a physical paper is different from reading online is being able to see at a glance all the stories on a page — and not just the headlines and the links, but the whole story, bylines and all.  In this case, […]

Who Cares What TechCrunch Thinks About Embargoes?

Last week I was a guest on PTV Live (Permission TV’s weekly Internet show).  True to form, some of the most interesting conversations started before the cameras were rolling.  I have a feeling I’ll be rolling out a number of blog posts based on those exchanges. Here’s the first:  Who cares what Michael Arrington says? (I know, I know…last year’s news but knowing your history never hurts.)

Un-natural Acts: Pumping up the Volume on Social Networks

I was reading Chris Brogan’s Blog — always highly recommended — and one of his recent posts, Quid Pro No, got me thinking about how some social networking websites are un-naturally inflating their user numbers by creating an environment where reciprocal friending is de rigueur.  Everything from address scraping to spammy auto-tweeting when your friends sign up, to old-fashioned guilt is used to get you to sign-up for sites you never intend to visit again.