Archive for September, 2009
The Bad Part of Mouthing Off in Public Late at Night…
The bad part about mouthing off in public late at night is that you have to stay up late to write your blog post defending yourself. (And those of you who know me well know I don’t do late night very well.)
TGIFriday’s Fan Woody Fail
I watch how the big boys play the marketing game. Sometimes I learn stuff and sometimes I am not amused, nor impressed. The recent campaign from TGIFriday’s, its let’s get 500,000 fans on Facebook project, is an example of the latter.
Brogan and Smith Use the Vowel Method
I just finished “Trust Agents” by Chris Brogan and Julien Smith and am happy to see they used the “Vowel Method” of Business Book Writing. Here’s how you write a truly terrific and useful business book using vowels — and based on some of the business books I’ve read, all business book writers should employ [...]