Bobbie Carlton PR and Marketing
Integrated Public Relations, Marketing and Social Media

Archive for October, 2009

Gary Vaynerchuk is Paris Hilton

Sunday, October 18th, 2009

Friday night I went to a local Boston social media event hosted by Jeff Cutler and Mike Langford, two of my favorite Boston-area social media buddies.  As far as I am concerned, Jeff and Mike could host a sandwich bag opening and I would be checking my red  Franklin Covey planner for availability.  And, I had heard so much about @GaryVee that I figured I had a good opportunity for a high value event.  But I have to make a couple of confessions first… (more…)

The Carlton Internship Methodology

Monday, October 12th, 2009

Over the years I have had dozens of interns, probably hundreds, from colleges all over New England.  Sometimes I have had one intern at a time.  Other times I have had up to nine interns working for me simultaneously.  I’m still in touch with lots of my former interns – some of them, more than 20 years later.  They are a great group of people and I am honored I got to work with them.

Over the years I have developed a method of managing the primary logistics of internships that has worked quite well for me and the interns.  As I have installed this process in several companies, it has even perpetuated a bit.  So, by request, here’s an overview.  (Note: This has little to do with the actual management of the interns themselves but more the process surrounding their internship.) (more…)

Just a game? The Quest for Innovation

Sunday, October 11th, 2009

the_quest_logo_for_web_smallOn Friday I was part of a team involved in The Quest for Innovation — a unique initiative bringing together the New England innovation economy to celebrate entrepreneurship and innovative advances in Boston.  The  MassInno team — brought together under the flag of the innovation-focused event I run monthly in Waltham, was evenly divided between entrepreneurs and marketers — and we were able to do this with our team of 7 because some of the marketers are in the midst of starting up businesses themselves. (more…)

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