This week I’ve been busy putting together various marketing plans for 2010.  My simple nine-step action plan for increasing PageRank for one site is a lot more work than it sounds like.  Can you spot the steps that will require practically full-time resources?  Morale of the story: SEO, it’s real work. (more…)

Over the last year, I have performed several marketing diagnostics for various companies.  I spend anywhere from 2 days to 2 weeks with a company and provide a broad analysis of their marketing efforts, a plan for moving forward, and, often, on-the-spot training.  It’s one of my favorite assignments, and one of the services I provide that I feel truly helps companies be more successful.  Because, one of the things I have discovered, is that marketing is too easy… (more…)

Today I got forwarded a “sales tip” that talked about “Being OK with No.”  The gist of the piece was that sometimes it is better to walk away than waste your time on a prospect that 1) said “no” or 2) isn’t right for you in the first place.  Let it be a learning experience and move on. (more…)