When Marketing is Too Easy

Over the last year, I have performed several marketing diagnostics for various companies.  I spend anywhere from 2 days to 2 weeks with a company and provide a broad analysis of their marketing efforts, a plan for moving forward, and, often, on-the-spot training.  It’s one of my favorite assignments, and one of the services I provide that I feel truly helps companies be more successful.  Because, one of the things I have discovered, is that marketing is too easy…

What Happens When Sales Hears “No”

Today I got forwarded a “sales tip” that talked about “Being OK with No.”  The gist of the piece was that sometimes it is better to walk away than waste your time on a prospect that 1) said “no” or 2) isn’t right for you in the first place.  Let it be a learning experience and move on.