Archive for December, 2009
PageRank for Dummies: 9 Deceptively Easy SEO Tricks
This week I’ve been busy putting together various marketing plans for 2010. My simple nine-step action plan for increasing PageRank for one site is a lot more work than it sounds like. Can you spot the steps that will require practically full-time resources? Morale of the story: SEO, it’s real work.
When Marketing is Too Easy
Over the last year, I have performed several marketing diagnostics for various companies. I spend anywhere from 2 days to 2 weeks with a company and provide a broad analysis of their marketing efforts, a plan for moving forward, and, often, on-the-spot training. It’s one of my favorite assignments, and one of the services I [...]
What Happens When Sales Hears “No”
Today I got forwarded a “sales tip” that talked about “Being OK with No.” The gist of the piece was that sometimes it is better to walk away than waste your time on a prospect that 1) said “no” or 2) isn’t right for you in the first place. Let it be a learning experience [...]