This week I’ve been busy putting together various marketing plans for 2010. My simple nine-step action plan for increasing PageRank for one site is a lot more work than it sounds like. Can you spot the steps that will require practically full-time resources? Morale of the story: SEO, it’s real work.
When Marketing is Too Easy
Over the last year, I have performed several marketing diagnostics for various companies. I spend anywhere from 2 days to 2 weeks with a company and provide a broad analysis of their marketing efforts, a plan for moving forward, and, often, on-the-spot training. It’s one of my favorite assignments, and one of the services I provide that I feel truly helps companies be more successful. Because, one of the things I have discovered, is that marketing is too easy…