Every once in a while I teach a class on social media marketing for Lexington Community Education.  (I also do private sessions for small groups and in corporate settings where I am frequently called upon to provide expert guidance for agencies, corporate PR and marketing departments.)  Recently, one of my former students tracked me down while I was speaking on a panel of local female entrepreneurs.  She’s part of a book group comprised mostly of marketers and they are currently reading Groundswell.  “Great place to start,” say I.  Now the group wants to know what they should read next. (more…)

The auto-retweet button on Twitter could be killing the very thing that Twitter is known for — commentary and an open interchange of ideas.  (more…)

This coming week I am going to be part of a panel of local women entrepreneurs speaking about Women in Business.  (This was organized by Andrea Paquette from the Lexington Community Education program where I regularly teach a class on using social media to market your business.)  I have to admit to being torn about being identified as a female entrepreneur.  I wonder if  this is a dated concept or if there is really and truly a unique set of challenges, issues and concerns for women.  Are we still in need of extra assistance?  Do we need our own special panel? (more…)

The more you know about online marketing, the more you realize that writers will eventually rule the earth.  Don’t pity the journalists and former journalists, they who have the ability to pump out engaging stories, they will be just fine in this era of The Newspaper Death Watch.  Everyone’s looking for good speedy writers and a daily reporter has all the right stuff. (more…)

Last night I attended a dinner organized by local Innovation Economy “catalyst” Scott Kirsner, columnist for the Boston Globe.  (You can read about the dinner itself on my other blog on Mass Innovation Nights.  Since this is my blog for PR and Marketing people, I’ll look at the evening from a different perspective.)  (more…)