Every once in a while I teach a class on social media marketing for Lexington Community Education. (I also do private sessions for small groups and in corporate settings where I am frequently called upon to provide expert guidance for agencies, corporate PR and marketing departments.) Recently, one of my former students tracked me down while I was speaking on a panel of local female entrepreneurs. She’s part of a book group comprised mostly of marketers and they are currently […]
Is the Retweet Button Killing Twitter?
Women Entrepreneurs in 2010
This coming week I am going to be part of a panel of local women entrepreneurs speaking about Women in Business. (This was organized by Andrea Paquette from the Lexington Community Education program where I regularly teach a class on using social media to market your business.) I have to admit to being torn about being identified as a female entrepreneur. I wonder if this is a dated concept or if there is really and truly a unique set of […]
Content Creators Win
The more you know about online marketing, the more you realize that writers will eventually rule the earth. Don’t pity the journalists and former journalists, they who have the ability to pump out engaging stories, they will be just fine in this era of The Newspaper Death Watch. Everyone’s looking for good speedy writers and a daily reporter has all the right stuff.
The New Power of the Press
Last night I attended a dinner organized by local Innovation Economy “catalyst” Scott Kirsner, columnist for the Boston Globe. (You can read about the dinner itself on my other blog on Mass Innovation Nights. Since this is my blog for PR and Marketing people, I’ll look at the evening from a different perspective.)