I used to be a PR bigot — PR was better, faster, stronger than all other types of marketing.  Then the World Wide Web happened.  (more…)

This morning The Boston Globe published Scott Kirsner’s 10 Tips for Attracting a Following on Twitter.  Recommended reading for my social media marketing students — several of the folks quoted are ones I spend time with in person and on Twitter.  I’ve been asked previously to publish my tips (I usually give these to my classes as a handout.)  So, here they are — warning, it’s a long long list, and it is focused on people who are just getting started. (more…)

Wouldn’t it be great if you knew what a reporter wanted to write?  Well, you can know, if you look at the editorial calendar. (more…)