Archive for April, 2010
The Relationship Between PR and Marketing
I used to be a PR bigot — PR was better, faster, stronger than all other types of marketing. Then the World Wide Web happened.
Getting Started and Building a Twitter Following
This morning The Boston Globe published Scott Kirsner‘s 10 Tips for Attracting a Following on Twitter. Recommended reading for my social media marketing students — several of the folks quoted are ones I spend time with in person and on Twitter. I’ve been asked previously to publish my tips (I usually give these to my [...]
Hand Building an Editorial Calendar – Part 2, Media Relations 101
Wouldn’t it be great if you knew what a reporter wanted to write? Well, you can know, if you look at the editorial calendar.