As you probably know, Dan Englander and I started Mass Innovation Nights about 18 months ago. What you might not know is that Mass Innovation Nights is more than just a monthly event to launch new products. It has been a sandbox in which we frequently experiment with new social media marketing and online marketing techniques, especially Twitter techniques (Twechniques?).
Corporate Secrets
Cambridge’s Conduit Labs was just purchased by west coast Facebook gaming company Zynga. The deal, announced yesterday, was partially reported just over a week ago by Scott Kirsner in a tweet after he heard about it while standing on line for ice cream at Fenway — setting up, as Nabeel pointed out, one of the best puns in journalism ever.