Testing, Grading and Analyzing Your Website

I am responsible for multiple websites. Some of these are my own properties, and other are client sites.  Rarely do I have the luxury of building a website from the ground up — usually I am dealt a website and a budget (low to non-existent) and have to figure out how to reach my goals with these tools and constraints.  I end up using a lot of different tools to measure my websites’ effectiveness and help me make the sites […]

How to Write a Partner Press Release

Sometimes it’s hard enough to get everyone inside a single company to agree on the specific wording of a press release but when you have two companies working together on a press release, it can more than double your approval cycles.  A clear case of 2+2=5.