Content Creation for Everyone

Content Creation for Everyone Not everyone is a Writer with a capital W.  Not everyone can easily take the information in their heads and turn it into words on paper.  But often people who don’t think of themselves as writers have wonderful information and knowledge that could and should be shared with others.  An article or blog post can be one way to do that.   We frequently work with companies and individuals who have wonderful knowledge “trapped between two ears.”  […]

Best Public Relations Books and Quora

There’s a new social media platform or tool born every 23 seconds (totally made up statistic but it sounds about right, doesn’t it?)  When you make your living in the social media and marketing world, you need to be aware of the new but also beware of the distraction factor that could pull you off-course.  Is this tool a potential time waster instead of a useful tool?  Quora is coming into its own lately and so I’ve started investigating it […]