Last week was tagline week. Not only did we add a tagline to InnovationNights.com (coming soon, really) but we had more than one client ask us about creating a tagline. And each one got a different answer.
That’s Not Marketing
Yesterday I was a guest at the Massachusetts Technology Leadership Council’s annual meeting. (Thanks, IBM!) One of the panels was a terrific round-up of the CEOs and founders from four local innovation stars: iRobot, CSN Stores, Carbonite and TripAdvisor, moderated by Scott Kirsner of the Boston Globe. Good conversation and discussion of upcoming hiring from the four companies (all told, probably over a 1000 hires coming this year from the group). I particularly liked it when the CEOs asked each […]