For years I’ve supported and encouraged inbound marketing efforts, as I’ve seen with my own eyes the benefits of community, engagement, and reciprocation of great content. Channels have opened up to allow businesses to effectively reach their target markets without slaying the marketing budget with big spends like TV and magazine ads.
SIIA’s NetGain – a look at content and technology
As a marketer, content is the new black. OK, content for a marketer has always been the new black – brochures, advertisements, radio spots, billboards, flyers have all be based on messaging and information (i.e. content). But what has clearly changed over the past decade or so is the way in which content is created and disseminated. While there is still a place for whitepapers, brochures and email campaigns for some businesses, there is also a place for Facebook posts, […]
Will a Product Trial Work for You?
Sampling and free trials are a marketing programs staple, especially for consumables. The hope is that you’ll like whatever it is enough to come back and buy it. Free samples are also wonderful when you’ve done something so different that it is hard to describe or get people to understand the difference between what you have and the ordinary product.