We recently started looking for some additional team members. As usual, I was simultaneously excited and appalled at the response. I want to hire the best and brightest. I want to feel the passion, excitement and enthusiasm rolling off the candidate in waves. After a few hours of wading through the resumes, I often start to feel that I should focus on getting someone who takes the time to actually read the job description and respond in a semi-coherent manner. […]
Winning the Coverage Lottery
What Does Your Landing Page Say About You
Both yesterday and today, a startup took a big, expensive (for a startup anyway) step and purchased an ad in the Help-a-reporter out (HARO) newsletter. I like the idea of the website — a giveaway website devoted to promoting a single product every day. Like the “I wear your T-shirt” guy(s), the site would attract eyeballs, build a following and promote sponsored products out to a general audience. Since many of the HARO readers are marketing people and small businesses, […]