So You Want a Job in Marketing…

We recently started looking for some additional team members.  As usual, I was simultaneously excited and appalled at the response.  I want to hire the best and brightest.  I want to feel the passion, excitement and enthusiasm rolling off the candidate in waves. After a few hours of wading through the resumes, I often start to feel that I should focus on getting someone who takes the time to actually read the job description and respond in a semi-coherent manner.  […]

Winning the Coverage Lottery

You had the good fortune to win the lottery — a fantastic article about your company or product!  YEAH!  But before the team starts celebrating, what are you doing to leverage the coverage?  Here are a few ideas on keeping exposure working for you:

What Does Your Landing Page Say About You

Both yesterday and today, a startup took a big, expensive (for a startup anyway) step and purchased an ad in the Help-a-reporter out (HARO) newsletter.  I like the idea of the website — a giveaway website devoted to promoting a single product every day. Like the “I wear your T-shirt” guy(s), the site would attract eyeballs, build a following and promote sponsored products out to a general audience.  Since many of the HARO readers are marketing people and small businesses, […]