Seriously folks: Serious marketing for serious people

Or, conversely, funny marketing for funny people? Last week I participated in a pitch contest event run by The Capital Network. Like most pitch events, most of the startup entrepreneurs were there for the connections and not really interested in the $100 gift card and bottles of wine prizes.  (Although nice…) But one entrepreneur took the pitch to a whole different level with a song he composed and sang himself.  Amusing and well done, it didn’t land him in the […]