SEO and Press Release Basics

We’ve written about press releases and Search Engine Optimization before but we’ve had some questions on the topic lately.  You know we frequently recommend press releases which have been optimized.  Here are some basics:

How to Create a Media Alert

Over the past few weeks, we’ve suggested the use of a media alert more than once; time for some basic info on what one is, how to use it and how to create one.  First off, what it isn’t:  a short press release.  In general, a media alert is used before an event and a press release is the actual news.

New Year Resolutions – or Not!

I’m not a big fan of New Year Resolutions. What’s the point, really? You sit and think about all of the things you wish you did better the previous 365 days and then promise yourself you’ll fix them in the next 365 days. Doesn’t sound very healthy to me to jump on the “I promise to do better at…” bandwagon. What I do enjoy in the New Year is planning out new goals and commitments for the coming 12 months. […]