This portion of the Uber tempest seems to be drawing to a close with the Powers That Be saying they won’t shut down the car service you call using an app. (For good overviews of the events – check out Scott Kirsner and Galen Moore’s columns.)
What do you get when you combine creativity, social media marketing and fresh fruit?
The result is a social media powered, multi-state scavenger hunt for a giant strawberry dubbed ‘Summer Strawberry.’ One of our clients is the Edible Arrangements Boston-Manchester Co-op and this fun campaign came to fruition as a way to increase foot traffic in their stores. Did you know that Edible Arrangements has 52 stores right here in Massachusetts and southern New Hampshire! Not only do they create beautiful and delicious fruit bouquets in their stores, they also sell fruit smoothies, fresh […]
How to Get Major Media Coverage for Your Startup
If I had a dime for every startup who told me they wanted to “get major media coverage for their launch”, I wouldn’t be working for a living. In general, major media coverage comes from a sizable investment in marketing, public relations, and product development. You get major media coverage when you deserve it. However, here are just a few tricks and tips to try.