Last week we sent Carlton PR & Marketing social media manager Elise off to the Social Media Marketing World Conference. Secrets from the First Social Media Marketing World Conference By Elise V. Englander (@elise29) The first Social Media Marketing World (#SMMW13) conference was held in San Diego last week. Imagine over 1100 social media enthusiasts from all over the world in one location. The place was buzzing!
Marketing Automation Software – Using Product Data to Trigger Nurture Emails Can be Tricky
Guest Post by Kathy Lamphier, Marketing Programs Manager, Demand Generation If you are using product data, for example, from a freemium or free trial, to trigger a lead nurture program, and you have a multi-step registration process, watch out for data delays. Check to see how long it takes for all of the required data to appear in the marketing automation software (MAS).