The Team

Carlton PR & Marketing provides a variety of marketing and Public Relations services to a wide variety of consumer and business-to-business companies.  Outsource your entire marketing effort, or work with us on a specific program, we do it all.

Bobbie Carlton – Founder

bobbie carltonBobbie Carlton is an award-winning marketing, PR and social media professional who is also the founder of Innovation Women, an online speaker’s bureau for entrepreneurial, technical and innovative women and  Mass Innovation Nights, a free monthly product launch party and networking event powered entirely by social media.   The events help companies as large as IBM and as small as a 1 or 2 man start-up get visibility for their new products in the social networking community.

She speaks and teaches classes regularly, consults with small businesses and individuals on social networking and social media marketing, and works with companies who are looking to access the Boston region entrepreneurial and innovation community.

Previously, in addition to working with a number of Boston-area PR and marketing firms, she headed global public relations at Parametric Technology Corporation (PTC) and Cognos (now IBM), and overall marketing at companies as varied as the Beacon Street Girls, a social network and book series for preteen girls, and Accounting Management Solutions, a firm that provides part-time and interim placement of finance executives.  In 2010 she was named one of the ten Bostonians who have done the most for the startup community, in 2011 she was a recipient of a Mass High Tech All-star award and in 2015 she was named one of Boston’s Women to Watch.  She is a popular speaker on a wide variety of topics.  She has mentored at MassChallenge, a startup incubator and competition; is an advisory board member of Startup MA, part of Startup America, and advises a number of startups in the Boston area.  Follow Bobbie on Twitter as @BobbieC  @WomenInno  @CarltonPRM  @MassInno

Crystal Woody, Director, Media Relations

clw-headshot-001-1For more than a decade, Crystal has helped businesses and organizations raise awareness and share their stories with the world. Her experience spans both corporate and agency settings, with expertise developing and executing strategic public relations, content, social media and influencer programs designed to drive brand visibility. Prior to joining Carlton PR & Marketing, Crystal served as a senior member of Constant Contact’s internal PR team, where she was charged with increasing brand awareness for the public company and extending the reach of its thought leadership internationally.

Colleen Bradley-MacArthur, Media Relations

Colleen joined us from Bose, where she was a producer of integrated content for the Global Marketing division. She has also previously worked with the Massachusetts Conference for Women, WHDH-TV, Mullen, Big World Productions, HCPRO and Dunkin Brands. Colleen has a broadcast journalism degree from Emerson College. She is the co-president of the Boston Chapter Emerson College Alumni Association. Follow Colleen at VidProducerGal

Kelley Lynn Kassa – Content Strategist

KLK headshotKelley Lynn Kassa is an award-winning marketing, PR and content executive. Her career started in high tech PR, and evolved into creating and running inbound and outbound marketing programs. For the past seven years she has focused on helping business-to-business organizations create compelling content for many types of marketing programs.

Kelley is a frequent speaker and teacher of courses on content marketing, inbound marketing and leveraging social media. She has deep expertise in analytics, performance management and business intelligence. Her previous roles include serving as the director of marketing communications for Datawatch, a mid-market technology company delivering data preparation and data discovery software, and in senior roles at several PR agencies including Clarke & Company and Technology Solutions, Inc. (TSI). She was also the director of marketing communications for Varicent Software, where she led the public launch of the startup and secured significant industry analyst coverage, successfully positioning the company as a leader in the sales performance management category.

Kelley is an avid foodie, and is a contributing writer for Foodies of New England magazine and blogs about restaurants and dining out at her blog, Foodie Journey. She holds a B.S. in Mass Communication from Boston University and recently completed the MIT Sloan Executive Education program, “Platform Strategy: Building and Thriving in a Vibrant Ecosystem.”  Follow Kelley on Twitter as @KelleyLynnK and @Foodie_Journey

Alan Dillingham – Writer and Business Strategy

With a background in the defense industry and government relations, Alan has significant experience building relationships and guiding projects through the funding process. As a former associate to the House Defense Appropriations Subcommittee and House Foreign Operations Appropriations Subcommittee, he offers in-depth knowledge of Congressional defense and international affairs budget, appropriations and authorization processes. A thought leader and writer in the area of rapid innovation of defense technologies, Alan puts his organizational and writing skills to work for CPRM clients. From his days as a college professor at George Washington University, Villanova University, College of William and Mary, he is our go-to guy for presentation critiques and input. Alan has his Ph.D., M.A., and B.S.F.S. in International Relations from Georgetown University.  Follow Alan on Twitter.

Nat Hefferman – Social Media

Nat Hefferman heads our East Coast social media team. A former financial services professional, Nat began working in social media while home raising his two kids as a website monitor for a COPPA-compliant children’s website, soon evolving into the role of head monitor, managing the schedules and team of monitors.  Today he works with several of our clients, ranging from enterprise software vendors to consulting firms to resorts and restaurants. In his spare time, he plays saxophone, bassoon and sarrusophone (look it up) with several local orchestras and bands, most notably the Extraordinary Rendition Band of Providence, RI.  Follow Nat on Twitter as @Dublreed

Kerry Fristoe – Social Media

kerryKerry worked in Member Services at the AGC of Massachusetts helping members of the busy construction trade association and planning events and classes.  She promoted AGC programs and helped clients gain national certifications and awards.  She also raised a bright, shining daughter.  Before Kerry started her family, she was a Systems Engineer at Lockheed-Martin and served six years in the United States Air Force as a Cryptologist/Linguist.  She’d tell you what she did, but they’d revoke her 00 status.  Along the way, she attended Connecticut College, The Community College of the Air Force, Harvard Extension School, and the Defense Language Institute.  Kerry watches a lot of movies and writes about them on her own blog Prowler Needs a Jump as well as the Brattle Film Notes, and B Movie Maniacs.  She also writes guest pieces for other film blogs.  She runs, with her partners, a weekly Tweet-along where a group watches films that often involve radiation and a large spider.  Follow Kerry on Twitter.

Elise Englander – Social Media

Elise Englander heads the West Coast social media team at Carlton PR & Marketing. Elise specializes in building and maintaining social media accounts across various industries including clients in the B2B, adventure travel, retail, food and gaming industries. Elise is responsible for content creation and posting along with brainstorming opportunities to implement social media marketing programs aimed at generating website traffic and additional leads. Follow Elise on Twitter as @elise29

Other members of the Carlton PR & Marketing team are added as projects warrant. For example, we have access to “ghost tweeters” who take on various corporate personas to build Twitter followings, marketing programs professionals, writers, videographers, photographers, and other PR and social media experts.

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