The Team

Carlton PR & Marketing provides a variety of marketing and Public Relations services to a wide variety of consumer and business-to-business companies.  Outsource your entire marketing effort, or work with us on a specific program, we do it all.

Bobbie Carlton – Founder

Bobbie Carlton is an award-winning marketing, PR and social media professional who is the founder of Mass Innovation Nights, a free monthly product launch party and networking event powered entirely by social media.   The events help companies as large as IBM and as small as a 1 or 2 man start-up get visibility for their new products in the social networking community.

Carlton heads up marketing for Accounting Management Solutions, Inc., an accounting and financial services firm that provides part-time and interim finance consulting and accounting support for public, private and nonprofit organizations.  She also works with Tyler Place Family Resorts of Vermont. She also regularly teaches classes in social media marketing, and consults with small businesses and individuals who are just getting started in social networking and social media marketing.

Previously, in addition to working with a number of Boston-area PR and marketing firms, she headed global public relations at Parametric Technology Corporation and Cognos (now IBM).  Until 2008, she led the marketing efforts for the Beacon Street Girls, a social network and book series for preteen girls.  Follow Bobbie on Twitter as @BobbieC or @MassInno

Christine Sierra – Partner

Christine Sierra is a seasoned professional with over 15 years product management and marketing experience.  Christine specializes in bringing products to market using both traditional and social media marketing techniques.  At Carlton PR and Marketing, she is focused on providing marketing coaching, strategy and implementation services for companies looking to expand and grow their market reach.

Previously, she was VP Marketing for Lexalytics, a self-funded text analytics company serving search, social media and business intelligence companies. Christine, a member of senior management, was responsible for all inbound sales, corporate branding, messaging, social media, and PR tasks. She has also held senior roles at Genalytics (now Semcasting, Inc.), Datawatch and ThomsonReuters. Most recently, Christine served as Managing Director of Boston Region Entrepreneurship Week (BREW), a series of events in October hosted in and around Boston celebrating entrepreneurship and innovation.  Follow Christine on Twitter as @SierraSez

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