Potato Salad and Crowdfunding Virality

Kickstarter did a great post on the Potato Salad project, examining how a rather unambitious project goes viral and rakes in more than $55,000.  (And if you don’t know what I am talking about when I say “Potato Salad”, what deep dark dank hole have you been crouching in for the past month?  Here, take my hand and let me pull you up.) The post examined how an Internet sensation gets started.

The Ladies Room – Part Two

I spent some time this week at the Maine Startup & Create Week – which was so well done, BTW — fantastic city/fantastic people and amazing event.  On Monday, one of the panels was called “Women and Entrepreneurship.”  I’m not sure if it was a stroke of genius, or highly ironic, but the panel was held in the Portland Masonic Temple — yes, the fraternal order of Masons which largely excluded women for centuries.

The UP Global Summit: Las Vegas 2014

(As many of you know, I also started Innovation Nights 5 years ago.  In this time more than 600 new products have been launched at our Boston region events and we are currently expanding into other cities. It is in this role that I write here today.) Recently I was fortunate enough to be invited to participate in the UP Summit in Las Vegas (100 degrees but it is a “dry heat”.)  The gathering of 550+ startup community leaders billed […]

Dear Las Vegas Tourism Team

Can we talk? I know you are all awesome at your jobs.  I mean, “What Happens in Vegas…” is a true classic, spawning a thousand imitators but I think you missed something.  This is an example of not getting to know your potential customer well enough.

Cast Covers and Marketing

There’s a common argument among PR and marketing people: is the most effective marketing and messaging created by those who use the product? For example, should you stack your dating website marketing team with young singles? Should your beard trimmer PR team be populated with hirsute men? Or can any good marketer come up with the goods?

How to Get Comments on Your Blog

Hundreds of blog posts have been written about how to get people to comment on your blog.  In today’s social media happy world, often it is easier for people to click a button, share the post on their social media pages (retweet it, share it on LinkedIn or Facebook) and comment on it there.  Having comments on your blog is not an imperative – a blog without comments may have been shared on Twitter hundreds of times and only the […]

Today’s Marketing Cookie: An Example of Win-Win Marketing

Like most marketers, I am constantly on the lookout for and appreciate fine marketing wherever I see it.  I love it when I see genius reflected in someone’s marketing tactics or strategies. I love to see entertaining and informative marketing programs, well-written copy, great images.  They make me happy. Sound like a fortune cookie?  It should — we’re talking about Today’s Marketing Cookie.

Boston’s Innovation Connector BREW Cruise

Our monthly event, Mass Innovation Nights, and our annual celebration of Boston’s entrepreneurial scene, BREW (Boston Region Entrepreneurship Week), are teaming up with MassConnect for Boston’s Innovation Connector BREW Cruise on Thursday, August 1! This will be an exciting opportunity to connect with local entrepreneurs and innovators while enjoying an after work cruise around Boston Harbor. Boston Event Guide and the Society of Young Professionals are offering the cruise as part of their Rush Hour After Work Cruise Series. Event […]

Hello Again: Co-marketing with Lincoln Motor Co

Co-marketing, cross-promoting or joint marketing programs are a time-honored tradition and one we have seen on the rise.  One industry that does a fabulous job of co-marketing is the automotive industry.  Over the last few weeks, as Mass Innovation Nights (our innovation/entrepreneurial minded alter-ego), we’ve been working with Lincoln Motor Cars as they bring their multi-city “Hello Again!” tour to Boston.  We’re thrilled to be able to showcase several Mass Innovation Nights products in the Boston Hello Again Hub space […]