When Things Go Bad
I have a problem and I need your help. As the co-founder of Innovation Nights, a blogger and avid Twitterer (almost 5000 followers on just my personal account, almost 6000 on @MassInno and I manage several others), I frequently make the invite list for some very cool things. (“Where’s the problem?” You say.) Here’s the problem: sometimes, things go bad. Read more
Innovation Leaders Forum
Ugh. I’m at another event/conference today: the Innovation Leaders Forum (#ILF2012) presented by Imaginatik and hosted by Fidelity. (Note: Imaginatik is also blogging today — check out their blog.) And late at night, last night, I was horrified at the thought of another day not being able to focus on getting work done.) My to do list is monstrous. I owe a dozen people phone calls and deadlines are looming. I thought about cancelling. I’ve been working far into the night to get plans and proposals done, contracts sent out and writing/editing projects completed. And giving up my early morning trip to the gym to grab a couple additional hours before the rest of the world wakes up. Double ugh. Read more
TEDx Somerville Music Marketing
if you are not a frequenter of some of my other blogs, you might not know that I am spending today at TEDx Somerville, rejuvenating and getting my blog on from the Assembly Row Blogger’s Lounge. Read more
Internet Marketing Boot Camp
Today (Saturday, March 3, 2012) the Microsoft NERD is playing host to a big crowd of entrepreneurs taking advantage of an Internet Marketing Boot Camp. The event, organized by our friends at Boston SEO Experts, is a free event and offers presentations on Search Engine Optimization, Social Media Marketing and Public Relations, and then a series of workshops. Read more
Mass Innovation Nights – NERD style
Last night marked Mass Innovation Night’s 35th event (one more and it turns 3!) and this one, like the many before, was an evening full of networking and creating buzz about local innovation! The Microsoft NERD Center hosted last night’s event and gave guests a direct view of Boston’s shimmering skyline. There was a great turnout and a lot of excitement generated about the ten companies featured! People were continuing to file in as the presentation began. The top four products picked to present were SnapHop, CampusEmployer, OfferBeam and LiveCirrus. Read more
Opportunistic Public Relations: The Super Bowl Edition
Every year, the Super Bowl stories appear like clockwork, even if the local team isn’t headed to the Big Game. Like death and taxes, you can count on these stories: Read more
SEO and Press Release Basics
We’ve written about press releases and Search Engine Optimization before but we’ve had some questions on the topic lately. You know we frequently recommend press releases which have been optimized. Here are some basics: Read more
How to Create a Media Alert
Over the past few weeks, we’ve suggested the use of a media alert more than once; time for some basic info on what one is, how to use it and how to create one. First off, what it isn’t: a short press release. In general, a media alert is used before an event and a press release is the actual news. Read more
New Year Resolutions – or Not!
I’m not a big fan of New Year Resolutions. What’s the point, really? You sit and think about all of the things you wish you did better the previous 365 days and then promise yourself you’ll fix them in the next 365 days. Doesn’t sound very healthy to me to jump on the “I promise to do better at…” bandwagon.
What I do enjoy in the New Year is planning out new goals and commitments for the coming 12 months. I look at it as my own personal marketing calendar. When I sit with clients and we craft ways to deliver their message, create new content, and engage new customers, it all comes down to setting expectations and formulating a plan. Let’s see how my personal marketing calendar compares to a business. Read more
Seriously folks: Serious marketing for serious people
Or, conversely, funny marketing for funny people?
Last week I participated in a pitch contest event run by The Capital Network. Like most pitch events, most of the startup entrepreneurs were there for the connections and not really interested in the $100 gift card and bottles of wine prizes. (Although nice…)
But one entrepreneur took the pitch to a whole different level with a song he composed and sang himself. Amusing and well done, it didn’t land him in the winning spot but it generated a lot of conversation about the humorous approach. Big risk, potentially big rewards. Read more