Naked Christmas

September 8th, 2014   •  by Bobbie  •   No Comments   

Naked Christmas (Story told to the best of my recollection in honor of Eric Lundquist.)

It was 1996 and I was pregnant.  Too pregnant to fly to the annual company holiday party. (We kept trying to call it “holiday” party but it kept coming out “Chris-holiday”.)  The morning after, bright and early, I was in the office and my phone rang.  Eric Lundquist from PC Week (eWeek was still PC Week then) was on the line.  Read more

NASA Social Media: Crowdpromoting in Space

September 2nd, 2014   •  by Bobbie  •   No Comments   

ISS-RapidScat

ISS-RapidScat will be delivered to the station on the SpaceX-4 commercial cargo resupply flight. Photo credit: NASA/Daniel Casper

Over Labor Day Weekend I received the exciting news that I now possess (temporary) NASA social media credentials and will be going to the Kennedy Space Center in Florida later this month to attend the media events and launch of the SpaceX-4 cargo resupply flight to the International Space Station.  Read more

What Should I Tweet?

August 20th, 2014   •  by Bobbie  •   No Comments   

This morning I was part of a panel on using Twitter for business.  I always love being a part of these panels because I get to hear people’s problems, concerns and pain points.  (And I always get to learn something from the other folks on the panel.) The Merrimack Valley Sandbox crew always runs a good show and this morning was no exception.  Right off the bat, our esteemed moderator asked the audience for their questions.  Several came down to the same point:  What should I tweet? Read more

Potato Salad and Crowdfunding Virality

August 6th, 2014   •  by Bobbie  •   No Comments   

Kickstarter did a great post on the Potato Salad project, examining how a rather unambitious project goes viral and rakes in more than $55,000.  (And if you don’t know what I am talking about when I say “Potato Salad”, what deep dark dank hole have you been crouching in for the past month?  Here, take my hand and let me pull you up.)

The post examined how an Internet sensation gets started. Read more

The Ladies Room – Part Two

June 19th, 2014   •  by Bobbie  •   No Comments   

I spent some time this week at the Maine Startup & Create Week – which was so well done, BTW — fantastic city/fantastic people and amazing event.  On Monday, one of the panels was called “Women and Entrepreneurship.”  I’m not sure if it was a stroke of genius, or highly ironic, but the panel was held in the Portland Masonic Temple — yes, the fraternal order of Masons which largely excluded women for centuries. Read more

The UP Global Summit: Las Vegas 2014

June 8th, 2014   •  by Bobbie  •   No Comments   

(As many of you know, I also started Innovation Nights 5 years ago.  In this time more than 600 new products have been launched at our Boston region events and we are currently expanding into other cities. It is in this role that I write here today.)

Recently I was fortunate enough to be invited to participate in the UP Summit in Las Vegas (100 degrees but it is a “dry heat”.)  The gathering of 550+ startup community leaders billed itself as the largest such gathering in the world.  In my role as one of the Startup Massachusetts advisers, I had previously attended the Startup America summits in Colorado and Chicago, and I have been looking forward to getting back in the game with this event, and checking out what has been going for startups on in Las Vegas. It was also a good time for me to consider some changes and additions to the Innovation Nights model. Read more

Dear Las Vegas Tourism Team

June 1st, 2014   •  by Bobbie  •   No Comments   

Can we talk?

I know you are all awesome at your jobs.  I mean, “What Happens in Vegas…” is a true classic, spawning a thousand imitators but I think you missed something.  This is an example of not getting to know your potential customer well enough. Read more

Cast Covers and Marketing

April 6th, 2014   •  by Bobbie  •   No Comments   

There’s a common argument among PR and marketing people: is the most effective marketing and messaging created by those who use the product? For example, should you stack your dating website marketing team with young singles? Should your beard trimmer PR team be populated with hirsute men? Or can any good marketer come up with the goods? Read more

The Spammers are Winning

January 19th, 2014   •  by Bobbie  •   No Comments   

Yes, we had to shut down our comments.

As a small business, we couldn’t afford to put someone on the job of daily cleaning out the hundreds of spam comments left on our website. And since so many of our clients (OK, pretty much all of them) come in from referrals, this isn’t a priority. Read more

How to Get Comments on Your Blog

October 6th, 2013   •  by Bobbie  •   No Comments   

Hundreds of blog posts have been written about how to get people to comment on your blog.  In today’s social media happy world, often it is easier for people to click a button, share the post on their social media pages (retweet it, share it on LinkedIn or Facebook) and comment on it there.  Having comments on your blog is not an imperative – a blog without comments may have been shared on Twitter hundreds of times and only the blog owner (and Google Analytics) knows how many times it was viewed in its original form. Read more