The Ladies Room – Part Two

June 19th, 2014   •  by Bobbie  •   No Comments   

I spent some time this week at the Maine Startup & Create Week – which was so well done, BTW — fantastic city/fantastic people and amazing event.  On Monday, one of the panels was called “Women and Entrepreneurship.”  I’m not sure if it was a stroke of genius, or highly ironic, but the panel was held in the Portland Masonic Temple — yes, the fraternal order of Masons which largely excluded women for centuries. Read more

The UP Global Summit: Las Vegas 2014

June 8th, 2014   •  by Bobbie  •   No Comments   

(As many of you know, I also started Innovation Nights 5 years ago.  In this time more than 600 new products have been launched at our Boston region events and we are currently expanding into other cities. It is in this role that I write here today.)

Recently I was fortunate enough to be invited to participate in the UP Summit in Las Vegas (100 degrees but it is a “dry heat”.)  The gathering of 550+ startup community leaders billed itself as the largest such gathering in the world.  In my role as one of the Startup Massachusetts advisers, I had previously attended the Startup America summits in Colorado and Chicago, and I have been looking forward to getting back in the game with this event, and checking out what has been going for startups on in Las Vegas. It was also a good time for me to consider some changes and additions to the Innovation Nights model. Read more

Dear Las Vegas Tourism Team

June 1st, 2014   •  by Bobbie  •   No Comments   

Can we talk?

I know you are all awesome at your jobs.  I mean, “What Happens in Vegas…” is a true classic, spawning a thousand imitators but I think you missed something.  This is an example of not getting to know your potential customer well enough. Read more

Cast Covers and Marketing

April 6th, 2014   •  by Bobbie  •   No Comments   

There’s a common argument among PR and marketing people: is the most effective marketing and messaging created by those who use the product? For example, should you stack your dating website marketing team with young singles? Should your beard trimmer PR team be populated with hirsute men? Or can any good marketer come up with the goods? Read more

The Spammers are Winning

January 19th, 2014   •  by Bobbie  •   No Comments   

Yes, we had to shut down our comments.

As a small business, we couldn’t afford to put someone on the job of daily cleaning out the hundreds of spam comments left on our website. And since so many of our clients (OK, pretty much all of them) come in from referrals, this isn’t a priority. Read more

How to Get Comments on Your Blog

October 6th, 2013   •  by Bobbie  •   No Comments   

Hundreds of blog posts have been written about how to get people to comment on your blog.  In today’s social media happy world, often it is easier for people to click a button, share the post on their social media pages (retweet it, share it on LinkedIn or Facebook) and comment on it there.  Having comments on your blog is not an imperative – a blog without comments may have been shared on Twitter hundreds of times and only the blog owner (and Google Analytics) knows how many times it was viewed in its original form. Read more

Today’s Marketing Cookie: An Example of Win-Win Marketing

July 8th, 2013   •  by Bobbie  •   No Comments   

Like most marketers, I am constantly on the lookout for and appreciate fine marketing wherever I see it.  I love it when I see genius reflected in someone’s marketing tactics or strategies. I love to see entertaining and informative marketing programs, well-written copy, great images.  They make me happy. Sound like a fortune cookie?  It should — we’re talking about Today’s Marketing Cookie. Read more

Boston’s Innovation Connector BREW Cruise

June 19th, 2013   •  by Bobbie  •   No Comments   

Our monthly event, Mass Innovation Nights, and our annual celebration of Boston’s entrepreneurial scene, BREW (Boston Region Entrepreneurship Week), are teaming up with MassConnect for Boston’s Innovation Connector BREW Cruise on Thursday, August 1! This will be an exciting opportunity to connect with local entrepreneurs and innovators while enjoying an after work cruise around Boston Harbor.

Boston Event Guide and the Society of Young Professionals are offering the cruise as part of their Rush Hour After Work Cruise Series.

Event details
What: Boston’s Innovation Connector BREW Cruise (Aboard the Provincetown II)
Date: Thursday, August 1
Time: 5 P.M. boarding begins, 5:30 P.M. ship departs
Where: 200 Seaport Blvd on the Commonwealth Pier
Price: $20, purchase tickets

Boston’s Innovation Connector BREW Cruise will begin boarding at 5 P.M. and the ship will depart at 5:30 P.M. sharp. The cruise ship, Provincetown II, features open air decks, fully stocked bars offering hot and cold drinks and a variety of light snacks including pizza and hot dogs. The cruise will depart from Bay State Cruise Co. located at 200 Seaport Blvd on the Commonwealth Pier. The boat is located on the Boston side of the World Trade Center/Seaport Building.

Hello Again: Co-marketing with Lincoln Motor Co

June 18th, 2013   •  by Bobbie  •   No Comments   

Co-marketing, cross-promoting or joint marketing programs are a time-honored tradition and one we have seen on the rise.  One industry that does a fabulous job of co-marketing is the automotive industry.  Over the last few weeks, as Mass Innovation Nights (our innovation/entrepreneurial minded alter-ego), we’ve been working with Lincoln Motor Cars as they bring their multi-city “Hello Again!” tour to Boston.  We’re thrilled to be able to showcase several Mass Innovation Nights products in the Boston Hello Again Hub space and get them visibility on the Hello Again website. (Check it out if you’d like a test drive!) Read more

Here Come ‘Da Judge: One Way to Learn About New Marketing Tools

June 14th, 2013   •  by Bobbie  •   No Comments   

Over the last few weeks I have participated in no fewer than 5 separate events as a judge – including Merrimack Valley Sandbox Incubator, AngelHack Boston and the MITX Innovation Awards.  (I guess when you have been hanging around as long as I have, they figure you must have picked up something.)  Read more