Cast Covers and Marketing

April 6th, 2014   •  by Bobbie  •   No Comments   

There’s a common argument among PR and marketing people: is the most effective marketing and messaging created by those who use the product? For example, should you stack your dating website marketing team with young singles? Should your beard trimmer PR team be populated with hirsute men? Or can any good marketer come up with the goods? Read more

The Spammers are Winning

January 19th, 2014   •  by Bobbie  •   No Comments   

Yes, we had to shut down our comments.

As a small business, we couldn’t afford to put someone on the job of daily cleaning out the hundreds of spam comments left on our website. And since so many of our clients (OK, pretty much all of them) come in from referrals, this isn’t a priority.

Because our website has so many inbound links (a large number for a small agency) we see an inordinate amount of spam.  Our comments (when open) require moderating — i.e. nothing gets posted unless we allow it.  But when you get hundreds, or thousands of spam comments from bots every day, there comes a point when you just have to throw up your hands and shut down comments.  That it comes right after a blog post about getting comments on your blog post?  That’s just adding insult to injury.

Over the years we’ve used various captcha tools for our websites, including this one.  But sooner or later they develop some kind of issue and we have to move on to something else.

Happy to take suggestions, and happy to converse on Facebook or Twitter.

How to Get Comments on Your Blog

October 6th, 2013   •  by Bobbie  •   No Comments   

Hundreds of blog posts have been written about how to get people to comment on your blog.  In today’s social media happy world, often it is easier for people to click a button, share the post on their social media pages (retweet it, share it on LinkedIn or Facebook) and comment on it there.  Having comments on your blog is not an imperative – a blog without comments may have been shared on Twitter hundreds of times and only the blog owner (and Google Analytics) knows how many times it was viewed in its original form. Read more

Today’s Marketing Cookie: An Example of Win-Win Marketing

July 8th, 2013   •  by Bobbie  •   No Comments   

Like most marketers, I am constantly on the lookout for and appreciate fine marketing wherever I see it.  I love it when I see genius reflected in someone’s marketing tactics or strategies. I love to see entertaining and informative marketing programs, well-written copy, great images.  They make me happy. Sound like a fortune cookie?  It should — we’re talking about Today’s Marketing Cookie. Read more

Boston’s Innovation Connector BREW Cruise

June 19th, 2013   •  by Bobbie  •   No Comments   

Our monthly event, Mass Innovation Nights, and our annual celebration of Boston’s entrepreneurial scene, BREW (Boston Region Entrepreneurship Week), are teaming up with MassConnect for Boston’s Innovation Connector BREW Cruise on Thursday, August 1! This will be an exciting opportunity to connect with local entrepreneurs and innovators while enjoying an after work cruise around Boston Harbor.

Boston Event Guide and the Society of Young Professionals are offering the cruise as part of their Rush Hour After Work Cruise Series.

Event details
What: Boston’s Innovation Connector BREW Cruise (Aboard the Provincetown II)
Date: Thursday, August 1
Time: 5 P.M. boarding begins, 5:30 P.M. ship departs
Where: 200 Seaport Blvd on the Commonwealth Pier
Price: $20, purchase tickets

Boston’s Innovation Connector BREW Cruise will begin boarding at 5 P.M. and the ship will depart at 5:30 P.M. sharp. The cruise ship, Provincetown II, features open air decks, fully stocked bars offering hot and cold drinks and a variety of light snacks including pizza and hot dogs. The cruise will depart from Bay State Cruise Co. located at 200 Seaport Blvd on the Commonwealth Pier. The boat is located on the Boston side of the World Trade Center/Seaport Building.

Hello Again: Co-marketing with Lincoln Motor Co

June 18th, 2013   •  by Bobbie  •   No Comments   

Co-marketing, cross-promoting or joint marketing programs are a time-honored tradition and one we have seen on the rise.  One industry that does a fabulous job of co-marketing is the automotive industry.  Over the last few weeks, as Mass Innovation Nights (our innovation/entrepreneurial minded alter-ego), we’ve been working with Lincoln Motor Cars as they bring their multi-city “Hello Again!” tour to Boston.  We’re thrilled to be able to showcase several Mass Innovation Nights products in the Boston Hello Again Hub space and get them visibility on the Hello Again website. (Check it out if you’d like a test drive!) Read more

Here Come ‘Da Judge: One Way to Learn About New Marketing Tools

June 14th, 2013   •  by Bobbie  •   No Comments   

Over the last few weeks I have participated in no fewer than 5 separate events as a judge – including Merrimack Valley Sandbox Incubator, AngelHack Boston and the MITX Innovation Awards.  (I guess when you have been hanging around as long as I have, they figure you must have picked up something.)  Read more

Your Website: The Press Room

June 5th, 2013   •  by Bobbie  •   No Comments   

Back in the day we stuffed hundreds of press kits – folders with backgrounders, press releases, company founder biographies, photos to accompany the articles the reporters were writing. We brought boxes of them to trade shows and events, mailed them to reporters and analysts and carried them on press tours.  As our technology use increased, we started putting press kits on CDs.  Today, we’re killing far fewer trees because everything in that press kit is now online, emailed and downloadable in a “press room” on your website. Read more

LinkedIn Contacts: A Reason for Concern?

May 28th, 2013   •  by Bobbie  •   No Comments   

Part of our job is to play Social Media Guru for our clients.  As such, we watch LinkedIn closely — this is the top professional social networking tool and an important tool for many of our professional services clients.  LinkedIn often tinkers with its existing features and provides new functionality frequently.  (They also take stuff away, witness the recent folding of LinkedIn Answers, and less recent loss of their events function.) Read more

Secrets From the First Social Media Marketing World Conference

April 16th, 2013   •  by Bobbie  •   No Comments   

Last week we sent Carlton PR & Marketing social media manager Elise off to the Social Media Marketing World Conference.

Secrets from the First Social Media Marketing World Conference

By Elise V. Englander (@elise29)

The first Social Media Marketing World (#SMMW13) conference was held in San Diego last week. Imagine over 1100 social media enthusiasts from all over the world in one location. The place was buzzing! Read more