Dear First-name Placeholder

It’s officially the most wonderful time of the year…when every young business’ (and some of the older ones) thoughts turn to email marketing. “I’ve got a list” and “I’ve got a sale going on” so “I must send emails.” I’ve already received more than one Dear First-name Placeholder email this year.  And I am sure I will receive several more.  There’s also the Dear ________. I like that one.  It’s second cousin to the Dear (    ). There’s my […]

Escargo-ing Viral

As a firm that specializes in understanding social media, we at CPRM get thrown for a loop sometimes. Recently, with a foot of snow on the ground and newscasters reporting traffic snarls on the roads around Boston, I decided to work from home. My college student daughter was home for spring break and watching TV as I worked in the next room. In the afternoon, I had a conference call. In the middle of the call with my boss, a […]

Innovation that Matters – 2016

Preface: I’ve been living and working in the Boston region for 30 years now.  A native upstate New Yorker, I’ve now spent far more time in Boston than in the place I think of as my hometown.  Even though I spent the first decade renting, and hopping around the region, I have now lived in my home here longer than the house I grew up in. Recently, our partners from Washington, 1776 (we worked with them on the Boston Challenge […]

Industry Analysts: Analyst Relations

While doing some research on Quora recently, I noticed a question from someone wondering about a tech startup looking to hire someone to do “analyst relations.”  Since the firm was a long way from having to brief financial analysts — the only type of analysts the asker was familiar with – they were understandably confused.  I left this answer:

How to Inspire Life Long Fans

Bit of a personal story: the younger son is a pickier eater than his elder sib. The Tall One will eat anything and is infamous for things like, at age four, trying to talk his grandmother into trying sushi.  Into her trying sushi, not the other way around.

Why Dennis Keohane Joining Pando is So Exciting… for me

I first met Dennis Keohane when he was writing for VentureFizz.  A veritable one-man show, he was turning out great feature local tech and startup feature stories for our friend, Keith Cline, and helping to turn VentureFizz into much more than a nice local calendar and job board.  Then he moved on to the Globe and Beta Boston, and continued to turn out great stories about local companies.  Now it’s been announced that as of the end of the month, […]

Naked Christmas

Naked Christmas (Story told to the best of my recollection in honor of Eric Lundquist.) It was 1996 and I was pregnant.  Too pregnant to fly to the annual company holiday party. (We kept trying to call it “holiday” party but it kept coming out “Chris-holiday”.)  The morning after, bright and early, I was in the office and my phone rang.  Eric Lundquist from PC Week (eWeek was still PC Week then) was on the line. 

NASA Social Media: Crowdpromoting in Space

Over Labor Day Weekend I received the exciting news that I now possess (temporary) NASA social media credentials and will be going to the Kennedy Space Center in Florida later this month to attend the media events and launch of the SpaceX-4 cargo resupply flight to the International Space Station.