Media Relations via Twitter

Lately I have been reading a lot of “PR is dying”, “PR is dead” articles because there is also the perception that the media is dying.  (There is even a Twitter feed called “The Media is Dying” that catalogs the comings and goings of the media world — mostly the goings.) A lot of people are attributing the perceived coming demise of PR to social networks – why do we need a special group of professionals to deal with traditional […]

I am buzzword compliant

I had another one of those conversations today.  It’s a normal, everyday conversation with someone who knows me and who has known me for at least a couple of years.  More than just a casual acquaintance but someone who is in my home for a meal.  A real world friend.

My Second Craziest PR story

Actually, this one is just tied for second place.  I still can’t tell the story it is tied with — maybe someday. In 1969, the Queen came to Canada and to celebrate her trip, she gifted the city of Ottawa with a pair of swans from the Royal flock.  Now, being a pair of swans, they do what swans do and soon there was a whole flock of Royal swans living it up in the canals of Ottawa during the […]

Twitter Tools

Last night I participated in the fourth #journchat on Twitter.  (It was an abbreviated one because of the holidays but I might lobby for the shorter length to become the standard.  I think the longer ones are too long.  I don’t want to leave because I might miss something good but 3 hours at my dining room “desk” leaves me looking like the Hunchback!)

PR and Marketing Internships

I recently got a note from a friend of a former intern who was looking for an internship with my firm.  The note caused me to think back on the many many interns I’ve had over the years and think about what makes a successful intern and intern program.

My Third Craziest PR Story

Many, many years ago… The phone rings and I shift my 7 months pregnant bulk over to pick it up.  The voice on the other end of the phone is immediately recognizable as the editor in chief of one of the top IT weeklies.  He also writes the gossip column for the back of the magazine.  “So…” he starts in, “I hear there were naked women at the holiday party last night.”

Twitter 102

Twitter 102 from Bobbie:  Or, Before you Twitter I’ve read a bunch of articles that are either called Twitter 101 or should be.  They all adequately describe what Twitter is and how you should use it, even how to get started.  Some of those articles are downright genius – but I still find myself standing on street corners, in the office, at Starbucks and on the T, describing Twitter and explaining how I use it to someone, maybe even you. […]

Introduction to the concept of balanced marketing and public relations

The vast majority of titles on my resume have some relation to public relations or communications.  Most of my friends and business associates introduce me as their PR person, or former PR person.  But, when I look back at my career and my experiences, I was fortunate in that I experienced PR as a function that was integrated into marketing.  (Maybe ‘fortunate’ isn’t the right word, often I pushed and shoved my way into integrated marketing organizations.) I believe that […]