Marketing

While doing some research on Quora recently, I noticed a question from someone wondering about a tech startup looking to hire someone to do “analyst relations.”  Since the firm was […]

How to Inspire Life Long Fans

Bit of a personal story: the younger son is a pickier eater than his elder sib. The Tall One will eat anything and is infamous for things like, at age […]

Picture this — a great conversation with a new client.  Wonderful meeting of the minds. They think you’re so “innovative” and “creative.”  Cough.  Not really.  You’re faking it.

Can we talk? I know you are all awesome at your jobs.  I mean, “What Happens in Vegas…” is a true classic, spawning a thousand imitators but I think you […]

There’s a common argument among PR and marketing people: is the most effective marketing and messaging created by those who use the product? For example, should you stack your dating […]

Hundreds of blog posts have been written about how to get people to comment on your blog.  In today’s social media happy world, often it is easier for people to […]

Boston's Innovation Connector BREW Cruise

Our monthly event, Mass Innovation Nights, and our annual celebration of Boston’s entrepreneurial scene, BREW (Boston Region Entrepreneurship Week), are teaming up with MassConnect for Boston’s Innovation Connector BREW Cruise […]