Archive for Marketing
SEO and Press Release Basics
We’ve written about press releases and Search Engine Optimization before but we’ve had some questions on the topic lately. You know we frequently recommend press releases which have been optimized. Here are some basics:
New Year Resolutions – or Not!
I’m not a big fan of New Year Resolutions. What’s the point, really? You sit and think about all of the things you wish you did better the previous 365 days and then promise yourself you’ll fix them in the next 365 days. Doesn’t sound very healthy to me to jump on the “I promise [...]
Seriously folks: Serious marketing for serious people
Or, conversely, funny marketing for funny people? Last week I participated in a pitch contest event run by The Capital Network. Like most pitch events, most of the startup entrepreneurs were there for the connections and not really interested in the $100 gift card and bottles of wine prizes. (Although nice…) But one entrepreneur took [...]
The Secret Sauce
Every PR and Marketing firm has their own secret sauce. Their own special way of doing things. I was recently told that part of our secret sauce is that we ask really good questions. As part of the initial “getting to know you” process, we ask a lot of questions as we prepare to represent [...]
So You Want a Job in Marketing…
We recently started looking for some additional team members. As usual, I was simultaneously excited and appalled at the response. I want to hire the best and brightest. I want to feel the passion, excitement and enthusiasm rolling off the candidate in waves. After a few hours of wading through the resumes, I often start [...]
Winning the Coverage Lottery
You had the good fortune to win the lottery — a fantastic article about your company or product! YEAH! But before the team starts celebrating, what are you doing to leverage the coverage? Here are a few ideas on keeping exposure working for you:
What Does Your Landing Page Say About You
Both yesterday and today, a startup took a big, expensive (for a startup anyway) step and purchased an ad in the Help-a-reporter out (HARO) newsletter. I like the idea of the website — a giveaway website devoted to promoting a single product every day. Like the “I wear your T-shirt” guy(s), the site would attract [...]
Wordcamping Above my Pay Grade
I’m spending a good part of my weekend at BU with several hundred others at WordCamp Boston – lots of developers and designers but also lots of folks like me; marketing and bloggers are not in short supply.
Are You Making Marketing Hard? (Iced Tea)
With the hot weather in Boston, we’ve been drinking a lot of iced tea. We make it in a gallon jug. Boil the water, throw in the tea bags and then, “Bingo,” you have tea. Refrigerate or serve over ice. Not difficult. In fact, simplicity itself.
Don’t Forget the “Traditional” Media
Yesterday, I attended the latest installment of the WBZ Business Breakfast. Billed as a way to learn how to best use social media channels to grow your business, WBZ newsman Anthony Silva and a panel of social media experts talked about social media marketing best practices, strategies and tactics.