Look out — a rant about PR agencies and journalists

Posted on January 22, 2009 by Bobbie Carlton

In addition to the “This is a rant” warning, I will also say I would advise anyone dismissing this as just a rant to make sure you read the whole thing first. I might surprise you.

Chief Surfer

Posted on January 21, 2009 by Bobbie Carlton

I get up ridiculously early in the morning. If my gym opened earlier than 5:00 am I would probably be there then too. I also multi-task with relish. I have my iPod on (I still haven’t started listening to the Nature podcast my son likes but I will get there eventually.) I can put my latest read on the elliptical machine book holder and scan a row of televisions usually tuned to the news. (Although, to be fair, TNT does […]

Marketing Metrics

Posted on January 20, 2009 by Bobbie Carlton

Early on in my PR career I discovered that I could very easily “defend” PR as a function when I showed management some numbers. My discovery wasn’t unique but I didn’t understand how unusual it was among PR people until I started hanging out with the crowd at Delahaye. In the mid ’90s I became their first global client, measuring PR results and message communication in every country we did PR in, which was quite a few. More importantly, we […]

Twitter Tools

Posted on December 30, 2008 by Bobbie Carlton

Last night I participated in the fourth #journchat on Twitter. (It was an abbreviated one because of the holidays but I might lobby for the shorter length to become the standard. I think the longer ones are too long. I don’t want to leave because I might miss something good but 3 hours at my dining room “desk” leaves me looking like the Hunchback!)

PR and Marketing Internships

Posted on December 27, 2008 by Bobbie Carlton

I recently got a note from a friend of a former intern who was looking for an internship with my firm. The note caused me to think back on the many many interns I’ve had over the years and think about what makes a successful intern and intern program.

Introduction to the concept of balanced marketing and public relations

Posted on December 9, 2008 by Bobbie Carlton

The vast majority of titles on my resume have some relation to public relations or communications. Most of my friends and business associates introduce me as their PR person, or former PR person. But, when I look back at my career and my experiences, I was fortunate in that I experienced PR as a function that was integrated into marketing. (Maybe ‘fortunate’ isn’t the right word, often I pushed and shoved my way into integrated marketing organizations.) I believe that […]