Archive for Marketing
Allow me to introduce myself
It’s not often I get the chance to introduce myself on a blog, so I hope you will indulge me for a just a moment. Hi, I am Christine Sierra. It’s nice to meet you.
Content Creation for Everyone
Content Creation for Everyone Not everyone is a Writer with a capital W. Not everyone can easily take the information in their heads and turn it into words on paper. But often people who don’t think of themselves as writers have wonderful information and knowledge that could and should be shared with others. An article [...]
SEO and Press Releases
LOTS of people don’t realize the connection between press releases and Search Engine Optimization (SEO).
Homework for My Social Media Students
As many of you know, I sometimes teach social media seminars through the local community education program (as well I do private social media “tutoring.” I have classes coming up in 2011 in Twitter and using social media to promote your blog.) Many people benefit enormously from seeing someone else doing it and explaining it, [...]
Location-based Social Media for Good
While reading the Boston Sunday Globe, I was struck by an article about the lack of maps of the handicapped parking spaces in Boston and Cambridge. Anything location-oriented seems like a problem that could be solved by one of the location-based social media tools. Hey, SCVNGR or FourSquare — what do you think? I would [...]
How Others See Us
When was the last time you Googled yourself? Or took a walk through your own online profiles? Or went through your own website? Maybe it is time.
Who Are Your People?
Local entrepreneur and innovator Bill Warner is an important resource for startups in the Boston market. He blogs, tweets and speaks on topics of interest to the young startups. One of Bill Warner’s queries from his presentation about How to Build Your Startup from the Heart has taken on new meaning for me lately. One [...]
Testing, Grading and Analyzing Your Website
I am responsible for multiple websites. Some of these are my own properties, and other are client sites. Rarely do I have the luxury of building a website from the ground up — usually I am dealt a website and a budget (low to non-existent) and have to figure out how to reach my goals [...]
Mass Innovation Nights and Twitter
As you probably know, Dan Englander and I started Mass Innovation Nights about 18 months ago. What you might not know is that Mass Innovation Nights is more than just a monthly event to launch new products. It has been a sandbox in which we frequently experiment with new social media marketing and online marketing [...]
Summertime, and the Living is Easy?
Summer is either the best or the worst time for getting anything done in the business world, depending on whether you talk with a glass-half-full or glass-half-empty type.