Bobbie Carlton PR and Marketing
Integrated Public Relations, Marketing and Social Media

Archive for the ‘non-profit’ Category

Women Entrepreneurs in 2010

Sunday, January 24th, 2010

This coming week I am going to be part of a panel of local women entrepreneurs speaking about Women in Business.  (This was organized by Andrea Paquette from the Lexington Community Education program where I regularly teach a class on using social media to market your business.)  I have to admit to being torn about being identified as a female entrepreneur.  I wonder if  this is a dated concept or if there is really and truly a unique set of challenges, issues and concerns for women.  Are we still in need of extra assistance?  Do we need our own special panel? (more…)

The Carlton Internship Methodology

Monday, October 12th, 2009

Over the years I have had dozens of interns, probably hundreds, from colleges all over New England.  Sometimes I have had one intern at a time.  Other times I have had up to nine interns working for me simultaneously.  I’m still in touch with lots of my former interns – some of them, more than 20 years later.  They are a great group of people and I am honored I got to work with them.

Over the years I have developed a method of managing the primary logistics of internships that has worked quite well for me and the interns.  As I have installed this process in several companies, it has even perpetuated a bit.  So, by request, here’s an overview.  (Note: This has little to do with the actual management of the interns themselves but more the process surrounding their internship.) (more…)

Brogan and Smith Use the Vowel Method

Tuesday, September 8th, 2009

I just finished “Trust Agents” by Chris Brogan and Julien Smith and am happy to see they used the “Vowel Method” of  Business Book Writing.  Here’s how you write a truly terrific and useful business book using vowels — and based on some of the business books I’ve read, all business book writers should employ this method and far too many don’t. (more…)

Networking for a Cause

Saturday, June 13th, 2009

Way back in May, our farthest-flung Mass Innovation Nights (MassInno or #MIN) visitor was from Colorado.  The June event?  A little closer to home but still a plane ride away, Chicago.  Mark J. Carter was in town for a week of networking and tweet-ups and managed to squeeze us into his Wednesday.  But let’s talk about his event on Thursday.

Networking for a Cause is primarily directed to young professionals interested in connecting with and helping nonprofits.  Although not a “young” professional, (more…)

WWBGD? (What Would Bill Gates Do?)

Wednesday, May 20th, 2009

The wealthiest people in the U.S. evidently met recently to discuss what they could do to shore up the non-profit world.  (If you haven’t heard, with the economy tanking, charitable donations are down.)   People like Bill & Melinda Gates, Warren Buffet, Oprah, Michael Bloomberg, Ted Turner and more.  As a group, they’ve donated more than $70 billion in last 13 years. Call it $5 billion a year for sake of easy math. (more…)

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