While doing some research on Quora recently, I noticed a question from someone wondering about a tech startup looking to hire someone to do “analyst relations.” Since the firm was […]
public relations, communications
I first met Dennis Keohane when he was writing for VentureFizz. A veritable one-man show, he was turning out great feature local tech and startup feature stories for our friend, […]
As someone who not only runs events, but speaks at events regularly, let me share some of the secrets of garnering speaking engagements.
Picture this — a great conversation with a new client. Wonderful meeting of the minds. They think you’re so “innovative” and “creative.” Cough. Not really. You’re faking it.
Naked Christmas (Story told to the best of my recollection in honor of Eric Lundquist.) It was 1996 and I was pregnant. Too pregnant to fly to the annual company […]
Over Labor Day Weekend I received the exciting news that I now possess (temporary) NASA social media credentials and will be going to the Kennedy Space Center in Florida later […]
Kickstarter did a great post on the Potato Salad project, examining how a rather unambitious project goes viral and rakes in more than $55,000. (And if you don’t know what […]
Back in the day we stuffed hundreds of press kits – folders with backgrounders, press releases, company founder biographies, photos to accompany the articles the reporters were writing. We brought […]
I can’t tell you the number of marketing and business plans I’ve read that say something like “Insert viral video here.” Viral is hard. Even people who have had viral […]
When Peter Shankman sold Help a Reporter Out (HARO) to Vocus, I assumed we’d see more ads for Vocus in the three-times a day newsletter we get with reporter requests. […]