Archive for public relations
Opportunistic Public Relations: The Super Bowl Edition
Every year, the Super Bowl stories appear like clockwork, even if the local team isn’t headed to the Big Game. Like death and taxes, you can count on these stories:
SEO and Press Release Basics
We’ve written about press releases and Search Engine Optimization before but we’ve had some questions on the topic lately. You know we frequently recommend press releases which have been optimized. Here are some basics:
How to Create a Media Alert
Over the past few weeks, we’ve suggested the use of a media alert more than once; time for some basic info on what one is, how to use it and how to create one. First off, what it isn’t: a short press release. In general, a media alert is used before an event and a [...]
New Year Resolutions – or Not!
I’m not a big fan of New Year Resolutions. What’s the point, really? You sit and think about all of the things you wish you did better the previous 365 days and then promise yourself you’ll fix them in the next 365 days. Doesn’t sound very healthy to me to jump on the “I promise [...]
Seriously folks: Serious marketing for serious people
Or, conversely, funny marketing for funny people? Last week I participated in a pitch contest event run by The Capital Network. Like most pitch events, most of the startup entrepreneurs were there for the connections and not really interested in the $100 gift card and bottles of wine prizes. (Although nice…) But one entrepreneur took [...]
The Secret Sauce
Every PR and Marketing firm has their own secret sauce. Their own special way of doing things. I was recently told that part of our secret sauce is that we ask really good questions. As part of the initial “getting to know you” process, we ask a lot of questions as we prepare to represent [...]
Winning the Coverage Lottery
You had the good fortune to win the lottery — a fantastic article about your company or product! YEAH! But before the team starts celebrating, what are you doing to leverage the coverage? Here are a few ideas on keeping exposure working for you:
Are You Making Marketing Hard? (Iced Tea)
With the hot weather in Boston, we’ve been drinking a lot of iced tea. We make it in a gallon jug. Boil the water, throw in the tea bags and then, “Bingo,” you have tea. Refrigerate or serve over ice. Not difficult. In fact, simplicity itself.
Words with Friends – Connection Tool
I was never one for Scrabble. Even though I love to read and write, and consider myself the possessor of a diverse vocabulary, the little white tiles never did much for me. Until now.
When to Send Out Your Press Release
Press release distribution timing sounds simple but it is not. It is actually quite complex and depends on a number of factors.