NASA Social Media: Crowdpromoting in Space

Over Labor Day Weekend I received the exciting news that I now possess (temporary) NASA social media credentials and will be going to the Kennedy Space Center in Florida later this month to attend the media events and launch of the SpaceX-4 cargo resupply flight to the International Space Station. 

Viral Ads and Coke’s Big Game Ad Campaign

I can’t tell you the number of marketing and business plans I’ve read that say something like “Insert viral video here.”  Viral is hard.  Even people who have had viral success may not have had it on the first try, or on subsequent tries.  One viral video does not another make. Viral is tough, nay impossible to plan for.  But that doesn’t mean you can’t add the elements of viral success to your marketing plans.  Let’s look at something like […]

What do you get when you combine creativity, social media marketing and fresh fruit?

The result is a social media powered, multi-state scavenger hunt for a giant strawberry dubbed ‘Summer Strawberry.’ One of our clients is the Edible Arrangements Boston-Manchester Co-op and this fun campaign came to fruition as a way to increase foot traffic in their stores. Did you know that Edible Arrangements has 52 stores right here in Massachusetts and southern New Hampshire! Not only do they create beautiful and delicious fruit bouquets in their stores, they also sell fruit smoothies, fresh […]

New Year Resolutions – or Not!

I’m not a big fan of New Year Resolutions. What’s the point, really? You sit and think about all of the things you wish you did better the previous 365 days and then promise yourself you’ll fix them in the next 365 days. Doesn’t sound very healthy to me to jump on the “I promise to do better at…” bandwagon. What I do enjoy in the New Year is planning out new goals and commitments for the coming 12 months. […]

Seriously folks: Serious marketing for serious people

Or, conversely, funny marketing for funny people? Last week I participated in a pitch contest event run by The Capital Network. Like most pitch events, most of the startup entrepreneurs were there for the connections and not really interested in the $100 gift card and bottles of wine prizes.  (Although nice…) But one entrepreneur took the pitch to a whole different level with a song he composed and sang himself.  Amusing and well done, it didn’t land him in the […]

Just a game? The Quest for Innovation

On Friday I was part of a team involved in The Quest for Innovation — a unique initiative bringing together the New England innovation economy to celebrate entrepreneurship and innovative advances in Boston.  The  MassInno team — brought together under the flag of the innovation-focused event I run monthly in Waltham, was evenly divided between entrepreneurs and marketers — and we were able to do this with our team of 7 because some of the marketers are in the midst […]