How to Get Major Media Coverage for Your Startup

Posted on August 12, 2012 by Bobbie Carlton

If I had a dime for every startup who told me they wanted to “get major media coverage for their launch”, I wouldn’t be working for a living. In general, major media coverage comes from a sizable investment in marketing, public relations, and product development. You get major media coverage when you deserve it. However, here are just a few tricks and tips to try.

Remembering Peter

Posted on August 7, 2012 by Bobbie Carlton

While this blog is usually a how-to for PR and marketing people, tonight I digress. I want to remember a special person.

Opportunistic Public Relations: The Super Bowl Edition

Posted on February 5, 2012 by Bobbie Carlton

Every year, the Super Bowl stories appear like clockwork, even if the local team isn’t headed to the Big Game. Like death and taxes, you can count on these stories:

SEO and Press Release Basics

Posted on January 26, 2012 by Bobbie Carlton

We’ve written about press releases and Search Engine Optimization before but we’ve had some questions on the topic lately. You know we frequently recommend press releases which have been optimized. Here are some basics:

How to Create a Media Alert

Posted on January 2, 2012 by Bobbie Carlton

Over the past few weeks, we’ve suggested the use of a media alert more than once; time for some basic info on what one is, how to use it and how to create one. First off, what it isn’t: a short press release. In general, a media alert is used before an event and a press release is the actual news.

Seriously folks: Serious marketing for serious people

Posted on December 28, 2011 by Bobbie Carlton

Or, conversely, funny marketing for funny people? Last week I participated in a pitch contest event run by The Capital Network. Like most pitch events, most of the startup entrepreneurs were there for the connections and not really interested in the $100 gift card and bottles of wine prizes. (Although nice…) But one entrepreneur took the pitch to a whole different level with a song he composed and sang himself. Amusing and well done, it didn’t land him in the […]

The Secret Sauce

Posted on November 16, 2011November 25, 2019 by Bobbie Carlton

Every PR and Marketing firm has their own secret sauce. Their own special way of doing things. I was recently told that part of our secret sauce is that we ask really good questions. As part of the initial “getting to know you” process, we ask a lot of questions as we prepare to represent a company. And while this list may look long, this isn’t exhaustive.

When to Send Out Your Press Release

Posted on February 25, 2011 by Bobbie Carlton

Press release distribution timing sounds simple but it is not. It is actually quite complex and depends on a number of factors.

Hey BostInnovation, Over Here

Posted on February 20, 2011 by Bobbie Carlton

Again? Really? We’re having this conversation again? Hey BostInnovation – here are some of the posts and people’s thoughts from September 2009 when a Web Innovators Group panel made a similar suggestion to entrepreneurs (i.e. do PR yourself.) For the rest of you, BostInnovation is suggesting early stage startups try to do their own PR.