Archive for public relations
Hey BostInnovation, Over Here
Again? Really? We’re having this conversation again? Hey BostInnovation – here are some of the posts and people’s thoughts from September 2009 when a Web Innovators Group panel made a similar suggestion to entrepreneurs (i.e. do PR yourself.) For the rest of you, BostInnovation is suggesting early stage startups try to do their own PR.
Content Creation for Everyone
Content Creation for Everyone Not everyone is a Writer with a capital W. Not everyone can easily take the information in their heads and turn it into words on paper. But often people who don’t think of themselves as writers have wonderful information and knowledge that could and should be shared with others. An article [...]
Best Public Relations Books and Quora
There’s a new social media platform or tool born every 23 seconds (totally made up statistic but it sounds about right, doesn’t it?) When you make your living in the social media and marketing world, you need to be aware of the new but also beware of the distraction factor that could pull you off-course. [...]
SEO and Press Releases
LOTS of people don’t realize the connection between press releases and Search Engine Optimization (SEO).
How to Write a Partner Press Release
Sometimes it’s hard enough to get everyone inside a single company to agree on the specific wording of a press release but when you have two companies working together on a press release, it can more than double your approval cycles. A clear case of 2+2=5.
Corporate Secrets
Cambridge’s Conduit Labs was just purchased by west coast Facebook gaming company Zynga. The deal, announced yesterday, was partially reported just over a week ago by Scott Kirsner in a tweet after he heard about it while standing on line for ice cream at Fenway — setting up, as Nabeel pointed out, one of the [...]
Summertime, and the Living is Easy?
Summer is either the best or the worst time for getting anything done in the business world, depending on whether you talk with a glass-half-full or glass-half-empty type.
Why Print Matters
I went on vacation last week and when I got home the mailman delivered a big stack of newspapers, magazines, and of course, bills and junk mail. (Surprisingly little of the last category, maybe it is time for a resurgence in the direct mail industry.) The mailman also delivered a subtle statement on the value [...]
The Relationship Between PR and Marketing
I used to be a PR bigot — PR was better, faster, stronger than all other types of marketing. Then the World Wide Web happened.
Hand Building an Editorial Calendar – Part 2, Media Relations 101
Wouldn’t it be great if you knew what a reporter wanted to write? Well, you can know, if you look at the editorial calendar.