Archive for public relations
Shocking Public Relations
When sleep doesn’t come right away, I often watch movies on TV, catching bits and pieces of them, rarely watching a movie from start to finish. Hence, it often takes months before I see all of a movie, if ever. I’ve seen snatches of the 2008 film Bottle Shock, the mostly true story of how [...]
Hand-building Media Lists: Media Relations 101 Part 1
Yes, yes, there are media databases and it is possible to start this kind of a project using one but frankly, you are just going to have to go back through it and do this work anyway. Plus you are paying big bucks for that database access and the temptation is to not do the [...]
Women Entrepreneurs in 2010
This coming week I am going to be part of a panel of local women entrepreneurs speaking about Women in Business. (This was organized by Andrea Paquette from the Lexington Community Education program where I regularly teach a class on using social media to market your business.) I have to admit to being torn about [...]
The New Power of the Press
Last night I attended a dinner organized by local Innovation Economy “catalyst” Scott Kirsner, columnist for the Boston Globe. (You can read about the dinner itself on my other blog on Mass Innovation Nights. Since this is my blog for PR and Marketing people, I’ll look at the evening from a different perspective.)
The Carlton Internship Methodology
Over the years I have had dozens of interns, probably hundreds, from colleges all over New England. Sometimes I have had one intern at a time. Other times I have had up to nine interns working for me simultaneously. I’m still in touch with lots of my former interns – some of them, more than [...]
Just a game? The Quest for Innovation
On Friday I was part of a team involved in The Quest for Innovation — a unique initiative bringing together the New England innovation economy to celebrate entrepreneurship and innovative advances in Boston. The MassInno team — brought together under the flag of the innovation-focused event I run monthly in Waltham, was evenly divided between [...]
The Bad Part of Mouthing Off in Public Late at Night…
The bad part about mouthing off in public late at night is that you have to stay up late to write your blog post defending yourself. (And those of you who know me well know I don’t do late night very well.)
Ford Tweetup – Lessons Learned
This week Jeff Cutler (@jeffcutler) and Christine Koh (@bostonmamas) were the oh-so-gracious hosts for the Boston #fordtaurus Tweetup (see the new Ford Taurus SHO and drive it!) The local event was part of a grand tour (The Summer of Taurus) for the new cars, pairing the vehicles in different cities with local Twitterati/bloggers and a [...]
Where Did All the Staff Reporters Go?
Reading the physical paper is a vastly different experience than reading the same stories online. Not saying it is better — just different. And that difference told a very interesting story at the Boston Globe recently. One way reading a physical paper is different from reading online is being able to see at a glance [...]
Who Cares What TechCrunch Thinks About Embargoes?
Last week I was a guest on PTV Live (Permission TV’s weekly Internet show). True to form, some of the most interesting conversations started before the cameras were rolling. I have a feeling I’ll be rolling out a number of blog posts based on those exchanges. Here’s the first: Who cares what Michael Arrington says? [...]