Archive for social media
Winning the Coverage Lottery
You had the good fortune to win the lottery — a fantastic article about your company or product! YEAH! But before the team starts celebrating, what are you doing to leverage the coverage? Here are a few ideas on keeping exposure working for you:
Don’t Forget the “Traditional” Media
Yesterday, I attended the latest installment of the WBZ Business Breakfast. Billed as a way to learn how to best use social media channels to grow your business, WBZ newsman Anthony Silva and a panel of social media experts talked about social media marketing best practices, strategies and tactics.
Words with Friends – Connection Tool
I was never one for Scrabble. Even though I love to read and write, and consider myself the possessor of a diverse vocabulary, the little white tiles never did much for me. Until now.
Best Public Relations Books and Quora
There’s a new social media platform or tool born every 23 seconds (totally made up statistic but it sounds about right, doesn’t it?) When you make your living in the social media and marketing world, you need to be aware of the new but also beware of the distraction factor that could pull you off-course. [...]
Homework for My Social Media Students
As many of you know, I sometimes teach social media seminars through the local community education program (as well I do private social media “tutoring.” I have classes coming up in 2011 in Twitter and using social media to promote your blog.) Many people benefit enormously from seeing someone else doing it and explaining it, [...]
Location-based Social Media for Good
While reading the Boston Sunday Globe, I was struck by an article about the lack of maps of the handicapped parking spaces in Boston and Cambridge. Anything location-oriented seems like a problem that could be solved by one of the location-based social media tools. Hey, SCVNGR or FourSquare — what do you think? I would [...]
How Others See Us
When was the last time you Googled yourself? Or took a walk through your own online profiles? Or went through your own website? Maybe it is time.
Who Are Your People?
Local entrepreneur and innovator Bill Warner is an important resource for startups in the Boston market. He blogs, tweets and speaks on topics of interest to the young startups. One of Bill Warner’s queries from his presentation about How to Build Your Startup from the Heart has taken on new meaning for me lately. One [...]
Mass Innovation Nights and Twitter
As you probably know, Dan Englander and I started Mass Innovation Nights about 18 months ago. What you might not know is that Mass Innovation Nights is more than just a monthly event to launch new products. It has been a sandbox in which we frequently experiment with new social media marketing and online marketing [...]
What Happens in Vegas
What happens in Vegas doesn’t stay in Vegas if you choose to share all the gory details. There’s been plenty written on maintaining a professional image online. Dozens, probably hundreds, of articles urge young people to think about how their social media profile stacks up when a potential employer looks at what’s available online. But [...]