As you probably know, Dan Englander and I started Mass Innovation Nights about 18 months ago.  What you might not know is that Mass Innovation Nights is more than just a monthly event to launch new products.  It has been a sandbox in which we frequently experiment with new social media marketing and online marketing techniques, especially Twitter techniques (Twechniques?).  (more…)

What happens in Vegas doesn’t stay in Vegas if you choose to share all the gory details.

There’s been plenty written on maintaining a professional image online.  Dozens, probably hundreds, of articles urge young people to think about how their social media profile stacks up when a potential employer looks at what’s available online.  But what if you are hiring people to represent your company online through social media? (more…)

This morning The Boston Globe published Scott Kirsner’s 10 Tips for Attracting a Following on Twitter.  Recommended reading for my social media marketing students — several of the folks quoted are ones I spend time with in person and on Twitter.  I’ve been asked previously to publish my tips (I usually give these to my classes as a handout.)  So, here they are — warning, it’s a long long list, and it is focused on people who are just getting started. (more…)

I spent a couple of hours yesterday hanging out in Harvard Square waiting for my older son to finish a Boy Scout merit badge “camp.”  I did what I usually do when I have time on my hands, headed for the bookstore.  (In this case, the Harvard Coop.)  I had a list of books that I have been meaning to pick up and random browsing in a bookstore is one of my favorite hobbies — not an inexpensive hobby.  I picked up Chris Brogan’s book, Social Media 101, which I knew from reading his blog was a collection of blog posts.  The book is (supposedly)  intended for people who are still a little unclear about social media. But I still bought the book.  (There’s another blog in my future about the book itself.)  Why?  Because I read books for inspiration. (more…)

Every once in a while I teach a class on social media marketing for Lexington Community Education.  (I also do private sessions for small groups and in corporate settings where I am frequently called upon to provide expert guidance for agencies, corporate PR and marketing departments.)  Recently, one of my former students tracked me down while I was speaking on a panel of local female entrepreneurs.  She’s part of a book group comprised mostly of marketers and they are currently reading Groundswell.  “Great place to start,” say I.  Now the group wants to know what they should read next. (more…)

The auto-retweet button on Twitter could be killing the very thing that Twitter is known for — commentary and an open interchange of ideas.  (more…)

This coming week I am going to be part of a panel of local women entrepreneurs speaking about Women in Business.  (This was organized by Andrea Paquette from the Lexington Community Education program where I regularly teach a class on using social media to market your business.)  I have to admit to being torn about being identified as a female entrepreneur.  I wonder if  this is a dated concept or if there is really and truly a unique set of challenges, issues and concerns for women.  Are we still in need of extra assistance?  Do we need our own special panel? (more…)

Last night I attended a dinner organized by local Innovation Economy “catalyst” Scott Kirsner, columnist for the Boston Globe.  (You can read about the dinner itself on my other blog on Mass Innovation Nights.  Since this is my blog for PR and Marketing people, I’ll look at the evening from a different perspective.)  (more…)

This week I’ve been busy putting together various marketing plans for 2010.  My simple nine-step action plan for increasing PageRank for one site is a lot more work than it sounds like.  Can you spot the steps that will require practically full-time resources?  Morale of the story: SEO, it’s real work. (more…)

I attended the MITX awards this week.  Fantastic party — open bar, great food, a live band on stage, 1100 guests.  Unbelievable production values across the board.  If you closed your eyes and inhaled slowly, you could almost transport yourself back to 1999. (more…)