How to Inspire Life Long Fans

Bit of a personal story: the younger son is a pickier eater than his elder sib. The Tall One will eat anything and is infamous for things like, at age four, trying to talk his grandmother into trying sushi.  Into her trying sushi, not the other way around.

NASA Social Media: Crowdpromoting in Space

Over Labor Day Weekend I received the exciting news that I now possess (temporary) NASA social media credentials and will be going to the Kennedy Space Center in Florida later this month to attend the media events and launch of the SpaceX-4 cargo resupply flight to the International Space Station. 

What Should I Tweet?

This morning I was part of a panel on using Twitter for business.  I always love being a part of these panels because I get to hear people’s problems, concerns and pain points.  (And I always get to learn something from the other folks on the panel.) The Merrimack Valley Sandbox crew always runs a good show and this morning was no exception.  Right off the bat, our esteemed moderator asked the audience for their questions.  Several came down to […]

Dear Las Vegas Tourism Team

Can we talk? I know you are all awesome at your jobs.  I mean, “What Happens in Vegas…” is a true classic, spawning a thousand imitators but I think you missed something.  This is an example of not getting to know your potential customer well enough.

How to Get Comments on Your Blog

Hundreds of blog posts have been written about how to get people to comment on your blog.  In today’s social media happy world, often it is easier for people to click a button, share the post on their social media pages (retweet it, share it on LinkedIn or Facebook) and comment on it there.  Having comments on your blog is not an imperative – a blog without comments may have been shared on Twitter hundreds of times and only the […]

Today’s Marketing Cookie: An Example of Win-Win Marketing

Like most marketers, I am constantly on the lookout for and appreciate fine marketing wherever I see it.  I love it when I see genius reflected in someone’s marketing tactics or strategies. I love to see entertaining and informative marketing programs, well-written copy, great images.  They make me happy. Sound like a fortune cookie?  It should — we’re talking about Today’s Marketing Cookie.

LinkedIn Contacts: A Reason for Concern?

Part of our job is to play Social Media Guru for our clients.  As such, we watch LinkedIn closely — this is the top professional social networking tool and an important tool for many of our professional services clients.  LinkedIn often tinkers with its existing features and provides new functionality frequently.  (They also take stuff away, witness the recent folding of LinkedIn Answers, and less recent loss of their events function.)

Secrets From the First Social Media Marketing World Conference

Last week we sent Carlton PR & Marketing social media manager Elise off to the Social Media Marketing World Conference. Secrets from the First Social Media Marketing World Conference By Elise V. Englander (@elise29) The first Social Media Marketing World (#SMMW13) conference was held in San Diego last week. Imagine over 1100 social media enthusiasts from all over the world in one location. The place was buzzing!

Are you part of the LinkedIn 1 Percent?

Over the last few weeks, I’ve received notice from both LinkedIn and Kred (it’s kind of like Klout)  that I am part of the top 1 percent of their users.  My LinkedIn profile was among the top 1 percent viewed.  I am a top 1 percent influencer on Kred.  Yeah me…

Viral Ads and Coke’s Big Game Ad Campaign

I can’t tell you the number of marketing and business plans I’ve read that say something like “Insert viral video here.”  Viral is hard.  Even people who have had viral success may not have had it on the first try, or on subsequent tries.  One viral video does not another make. Viral is tough, nay impossible to plan for.  But that doesn’t mean you can’t add the elements of viral success to your marketing plans.  Let’s look at something like […]