Archive for social media
Getting Started and Building a Twitter Following
This morning The Boston Globe published Scott Kirsner‘s 10 Tips for Attracting a Following on Twitter. Recommended reading for my social media marketing students — several of the folks quoted are ones I spend time with in person and on Twitter. I’ve been asked previously to publish my tips (I usually give these to my [...]
Reading for Inspiration
I spent a couple of hours yesterday hanging out in Harvard Square waiting for my older son to finish a Boy Scout merit badge “camp.” I did what I usually do when I have time on my hands, headed for the bookstore. (In this case, the Harvard Coop.) I had a list of books that [...]
Best Social Media Marketing Books
Every once in a while I teach a class on social media marketing for Lexington Community Education. (I also do private sessions for small groups and in corporate settings where I am frequently called upon to provide expert guidance for agencies, corporate PR and marketing departments.) Recently, one of my former students tracked me down [...]
Is the Retweet Button Killing Twitter?
The auto-retweet button on Twitter could be killing the very thing that Twitter is known for — commentary and an open interchange of ideas.
Women Entrepreneurs in 2010
This coming week I am going to be part of a panel of local women entrepreneurs speaking about Women in Business. (This was organized by Andrea Paquette from the Lexington Community Education program where I regularly teach a class on using social media to market your business.) I have to admit to being torn about [...]
The New Power of the Press
Last night I attended a dinner organized by local Innovation Economy “catalyst” Scott Kirsner, columnist for the Boston Globe. (You can read about the dinner itself on my other blog on Mass Innovation Nights. Since this is my blog for PR and Marketing people, I’ll look at the evening from a different perspective.)
PageRank for Dummies: 9 Deceptively Easy SEO Tricks
This week I’ve been busy putting together various marketing plans for 2010. My simple nine-step action plan for increasing PageRank for one site is a lot more work than it sounds like. Can you spot the steps that will require practically full-time resources? Morale of the story: SEO, it’s real work.
And I thought there was a recession going on
I attended the MITX awards this week. Fantastic party — open bar, great food, a live band on stage, 1100 guests. Unbelievable production values across the board. If you closed your eyes and inhaled slowly, you could almost transport yourself back to 1999.
Gary Vaynerchuk is Paris Hilton
Friday night I went to a local Boston social media event hosted by Jeff Cutler and Mike Langford, two of my favorite Boston-area social media buddies. As far as I am concerned, Jeff and Mike could host a sandwich bag opening and I would be checking my red Franklin Covey planner for availability. And, I [...]
The Carlton Internship Methodology
Over the years I have had dozens of interns, probably hundreds, from colleges all over New England. Sometimes I have had one intern at a time. Other times I have had up to nine interns working for me simultaneously. I’m still in touch with lots of my former interns – some of them, more than [...]