Archive for social media
TGIFriday’s Fan Woody Fail
I watch how the big boys play the marketing game. Sometimes I learn stuff and sometimes I am not amused, nor impressed. The recent campaign from TGIFriday’s, its let’s get 500,000 fans on Facebook project, is an example of the latter.
Brogan and Smith Use the Vowel Method
I just finished “Trust Agents” by Chris Brogan and Julien Smith and am happy to see they used the “Vowel Method” of Business Book Writing. Here’s how you write a truly terrific and useful business book using vowels — and based on some of the business books I’ve read, all business book writers should employ [...]
Ford Tweetup – Lessons Learned
This week Jeff Cutler (@jeffcutler) and Christine Koh (@bostonmamas) were the oh-so-gracious hosts for the Boston #fordtaurus Tweetup (see the new Ford Taurus SHO and drive it!) The local event was part of a grand tour (The Summer of Taurus) for the new cars, pairing the vehicles in different cities with local Twitterati/bloggers and a [...]
Un-natural Acts: Pumping up the Volume on Social Networks
I was reading Chris Brogan’s Blog — always highly recommended — and one of his recent posts, Quid Pro No, got me thinking about how some social networking websites are un-naturally inflating their user numbers by creating an environment where reciprocal friending is de rigueur. Everything from address scraping to spammy auto-tweeting when your friends [...]
Twitter Strategies: Random Followers and Follow Strategies
A friend of mine asked me some questions about Twitter and since I was answering one person, thought others might find this useful too! Paula wanted to know where/how/why complete strangers suddenly start following her.
The Evil Genius that is Peter Shankman
In the comic books, the mad scientist is intent on taking over the world through devious means. Some nefarious plot will lead to utter chaos and ruination for the good guys and a world controlled by the evil genius. Sometimes, you get the world domination play in real life.
Three Questions from Social Media Club Boston
Last night I went to the Social Media Club meeting (#SMCBoston) held at Hill Holiday’s State Street offices. Hill Holiday kicked things off with a multi-media overview of their incredibly creative Chili’s campaign (using P.J. Bland’s.) I loved the idea of using social media to “activate assets.” (Sounds like Joss Whedon’s Dollhouse, doesn’t it?) And, [...]
Teaching Curiosity
Last night I attended the Geek Girls dinner in Cambridge’s Betahouse (a shared workspace for entrepreneurs.) I’m probably not geeky enough to be a full-fledged member of Geek Girls but I love and appreciate my sisters in tech enough where they kindly overlook my own lack of tech credentials.
Economic Conditions Demand Flexible Thinking
I live in Lexington, MA. The town was recently cited as one of the most walkable Boston suburbs. Downtown has been a bit torn up for the last year or so as the Battle Green Inn was torn down and a new complex with condos and retail space is going up in its stead. It [...]