Archive for social media
Marketing Elephants
I used to use the circus as a device to explain marketing to people. Here’s marketing by way of the Big Top.
The Business Value of Twitter
A friend recently asked me to help her demonstrate the business value of social networking (particularly Twitter) to a potential client. I started off the way any reporter might tackle the job, I tweeted the question, asking for opinions and searched Twitter for references to “business value of Twitter.”
Last Night They Paid Me in Pizza
When you are what you sell — as most services are — you often find yourself being asked to help out. Which is totally cool — I really don’t have the financial wherewithal to make big donations to my favorite charities or my friends’ projects, but I can help out, applying my expertise in PR/marketing [...]
It’s 1994 all over again
I have a deep and abiding sense of deja vu. I’ve been here before. Today, it’s Twitter; in 1994, it was the Web.
What is Mass Innovation Nights?
I’m now further sub-dividing my time on this planet and I have to blame it all on being a bad board member.
How Will Newsday Make Money Online?
Newsday, the NY tabloid-style newspaper, has announced that it will begin charging for access to its news online. Meanwhile, sadly, the Rocky Mountain News is no more. Other newspapers are in deep financial trouble — The San Francisco Chronicle comes to mind. Paul Gillin and others chronicle the incipient demise of the print journalist on [...]
Twitter IS Hyper-local news
I went to a very cool Tweetup at WBUR this week. (Lots of my Social Media heroes were there…like a kid at Christmas, I didn’t know where to turn first.) While there I got to be involved in a conversation about hyper-local news. While #journchat has hosted many a conversation about the future business model [...]
Information overload
Trying to get my retired schoolteacher mother to understand social media… I compare Twitter to a constantly changing conveyor belt buffet of thoughts, ideas and stories that scrolls past you. You see an interesting dish, reach out and sample it. If it is interesting, it might turn into a meal but otherwise it is a [...]
Marketing to kids? Understand COPPA
Last night I had the rare opportunity to chat with another kid marketer in the Boston area about social networks for kids, online communities for kids, privacy,and COPPA (Children’s Online Privacy and Protection Act). I say ‘rare’ because Boston isn’t really considered a mecca for consumer brands much less kid-focused brands and properties. We’re here [...]
Media Relations via Twitter
Lately I have been reading a lot of “PR is dying”, “PR is dead” articles because there is also the perception that the media is dying. (There is even a Twitter feed called “The Media is Dying” that catalogs the comings and goings of the media world — mostly the goings.) A lot of people [...]