Comments for Bobbie Carlton PR and Marketing

Comment on Wordcamping Above my Pay Grade by Eric Salerno

Eric Salerno — Sat, 23 Jul 2011 21:12:59 +0000

Caught a glimpse of you, Bobbi, in between sessions. I’d trend to agree, there was a middle ground/track missing between the complete newbies and the developers. HOWever, a great conversation with Mike Flint of Metropolis Creative and picking up on tools I wasn’t sure about, never heard of, or now know to avoid was well worth the trip to BU.

Comment on Wordcamping Above my Pay Grade by Katie C

Katie C — Sat, 23 Jul 2011 18:37:09 +0000

Couldn’t agree more! I feel like I need an “intermediate beginner” track, but what I really need is a track for content managers who aren’t afraid of digging into code.

Comment on Wordcamping Above my Pay Grade by Myrna Greenfield

Myrna Greenfield — Sat, 23 Jul 2011 18:14:08 +0000

I agree! I love WordCamp because it brings marketers like me into contact with developers. And even if a lot of the talk is over my head, I hear about things I can look up later.

Comment on Don’t Forget the “Traditional” Media by Janet Aronica

Janet Aronica — Fri, 24 Jun 2011 14:21:29 +0000

Hey Bobbie – Thanks for bringing up a very great point. I agree with you… http://bit.ly/luYLvQ SCVNGR is taking care of the promotion for the event and we are guest presenters. They are saavy marketers and are using other channels to promote to this audience, even doing a survey amongst the audience to help me prepare my content so I make sure I’m most helpful to them

I completely agree with you though. Isn’t it odd that social media consultants Tweet and blog about their work? The businesses who need help aren’t reading blogs or Tweets, that’s why they need help. My dad works with small businesses/local businesses who buy TV advertising from him all of the time and he tells me this constantly… that social media consultants should have brochures to hand out.

Thank you for questioning and writing these posts. Reminds me of @justinkowacki. We need a whole lot more of this in the space.

Janet – oneforty

Comment on What drives you to work? And I’m not talking about transportation… by Innovation Breakfast » Building a Better Commonwealth

Innovation Breakfast » Building a Better Commonwealth — Fri, 10 Jun 2011 01:17:51 +0000

[...] the Governor to the guy from Belgium to the woman from California is a transplant. (Except my Carlton PR & Marketing partner, Christine, who started here but had to go off to NY for awhile.) For all the hair pulling and breast [...]

Comment on That’s Not Marketing by Christine Sierra

Christine Sierra — Thu, 10 Mar 2011 20:10:05 +0000

Yes, the big promotion! The huge billboard at the ball game…TV ad during the hottest show according to Nielsen…drive time radio spot or interview. Bravo PR firms, ad agencies and media buyers.

But when your budget doesn’t allow for that? Or you don’t have resources in place to capitalize on your opportunity? Or someone forgot to tell development that you were shipping the product? Then what happens?

Marketing touches so many parts of the business and must ask so many questions before hitting “launch”…it would be interesting to hear when those companies KNEW it was time to go and kicked off their efforts and when they knew they had that special campaign or outreach program that took them to the next level.

Comment on The Team by Lightning & the Lightning Bug » Blog Archive » Anna Will Be a Featured Expert at Mass Innovation Nights

Fri, 04 Mar 2011 19:50:06 +0000

[...] I really an expert? I’m not sure, but I do love giving my opinion about everything. So, when Bobbie Carlton, founder of Carlton PR and Marketing and Mass Innovation Nights (MIN), invited me to join the Mass [...]

Comment on Content Creation for Everyone by Anna Goldsmith

Anna Goldsmith — Wed, 23 Feb 2011 17:34:48 +0000

Bobbie: There’s some really great information here. As a Writer with a capital W, I wanted to share the most valuable tip I learned from my graduate writing program (*Major* Capital W!). It was simply this: Don’t be afraid to write a really crappy first draft. Because you know what? All first drafts are really crappy, even the ones from professional writers. Chances are once you get going you’ll be surprised by how much you actually have to say. In fact, the main difference between a professional writer and the lowercase w’s is our commitment to the revision process. e.g. We just don’t let people SEE our crappy first drafts! We actually wrote a blog post about the revisions process — might be helpful for your readers: http://thehiredpens.com/blog/?p=472

Comment on Hey BostInnovation, Over Here by Bobbie

Bobbie — Sun, 20 Feb 2011 18:22:37 +0000

I agree, Mike. I thought we had explored all the angles in 2009 too and had moved on. This shouldn’t be any different than the conversation about hiring any other professional. Part of the issue (as you pointed out in 2009) is that most people equate PR with big expensive agencies — a model that doesn’t make sense when you are a start-up. But you can still afford quality counsel and support. I’ll see if I can rally the troops to put together a “when you need PR counsel” post and we’ll get it up here.

Comment on Hey BostInnovation, Over Here by Michael Troiano

Michael Troiano — Sun, 20 Feb 2011 15:08:03 +0000

I think it’s time to move past the question of whether it does or doesn’t make sense. Like most absolutes, it’s a red herring.

I would love to see a focused, fair, balanced definition of the criteria for who probably needs a PR partner, and who probably doesn’t.

Attributes of the entrepreneur, the stage of the business, the state of the market, the nature of the target audience are all fair game.

Know anyone qualified to produce such a list?