Comments for Bobbie Carlton PR and Marketing

Comment on Reading for Inspiration by Bobbie

Bobbie — Tue, 09 Mar 2010 15:24:08 +0000

LOL, oh, it does, it does! A nice logical story.

Comment on Reading for Inspiration by Chris Brogan...

Chris Brogan... — Tue, 09 Mar 2010 15:16:59 +0000

Gosh, I really hope they work as a story. I tried to reorder them that way, because in the order they fell on my blog, they were kinda silly. But we’ll see. I hope you end up liking it, and I hope you DO find some new inspirations. We think alike. : )

Comment on About by We don’t need marketing – we need customer anthropology

We don’t need marketing – we need customer anthropology — Fri, 05 Feb 2010 04:34:20 +0000

[...] the live video and Twitter streams. During a discussion on Twitter with two great marketing folks, Bobbie Carlton and Rachel Levy, I made several [...]

Comment on Best Social Media Marketing Books by John Cass

John Cass — Thu, 04 Feb 2010 14:36:49 +0000

Thanks Bobbie, you have a great list here, and thanks for including my book on the list. I loved Twitterville, especially the first chapter on the story of Twitter.

Comment on Best Social Media Marketing Books by Robert Lendvai

Robert Lendvai — Tue, 02 Feb 2010 15:14:55 +0000

Hi Bobbie. That’s a pretty good list. I’d add Mitch Joel’s Six Pixels of Separation. It’s a great primer on social media and an easy read. It’s not for folks like us that practice social media on a daily basis but as an intro to the topic it’s first-rate.

Comment on Best Social Media Marketing Books by Paul Gillin

Paul Gillin — Mon, 01 Feb 2010 13:16:50 +0000

First of all, it’s a thrill to be on your list. Twice, no less!

Your bookshelf looks almost exactly like mine. Great choices, Bobbie. A few other recommendations:
Inbound Marketing by Halligan and Shah is a practical guide to getting discovered on the Web. It’s a quick read and very useful for small businesses in particular.

Everything is Miscellaneous by David Weinberger (a Cluetrain co-author) is a fantastic guide to how we are reclassifying the world around us.

It’s a bit dated at this point, but John Batelle’s The Search is an enlightening and entertaining history of Google’s rise to power and the enormous influence it has had on the way people make decisions.

Comment on Best Social Media Marketing Books by patricia mcmanus

patricia mcmanus — Sun, 31 Jan 2010 03:06:29 +0000

A fairly recent book on the subject is social mewdia marketing by ajit joakar , a must read. It also has an ecellent coveragw on. Metrics
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Comment on Is the Retweet Button Killing Twitter? by @amaaanda

@amaaanda — Thu, 28 Jan 2010 19:25:05 +0000

I think the retweet button was created to effectively tie into the new corporate thing they’re going for. Once companies start paying for Twitter they’ll be getting analytics, and how else will twitter be able to track those metrics unless they have the function built into the system?

I agree with what you say (though I tend to use the automatic retweet when I have no commentary or if the person doesn’t leave room for commentary) but I’m guessing this is why they did it.

Comment on Women Entrepreneurs in 2010 by Karen

Karen — Wed, 27 Jan 2010 18:34:00 +0000

Perspective is an interesting lens so when I attend entrepreneurial high tech events I see things differently. I’m thrilled to see how many women are in the room. Probably because when I co-founded DOME imaging systems in the late 80s, I was always the only woman in the room. Things have definitely changed & for the better. Not only do I appreciate the increase in women entrepreneurs, but in the support we/they give each other. To answer the question posed by John, the secret to encouraging more women entrepreneurs in Boston is to increase funding for B to C businesses. This is because most women founded companies are B to C’s and Boston traditionally funds B to B businesses.

Comment on Women Entrepreneurs in 2010 by Loring Barnes, Managing Principal, Clarity

Loring Barnes, Managing Principal, Clarity — Wed, 27 Jan 2010 17:35:33 +0000

Center for Women in Enterprise (www.cweonline.org) is the Boston region certifying office for Women’s Business Enterprise (WBENC) and an incubator/resource of growth tools for a woman entrepreneur. The National Federation for Independent Business (NFIB) is also worth checking out as is the Women’s Community page on http://www.business.gov. My firm helped debut the book: “Enlightened Power: How Women are Transforming the Practice of Leadership” (Wiley) which should be required reading for boards and management committees, not just by women. SBA research shows that women-owned start-ups are growing at the greatest rate and provide a significant economic infusion in the US. But yes, from history there are fewer women CEOs (13 from the 2009 Fortune 500) so in that there are fewer role models. Double standards in business are nothing new and continue to be reflected in politics as well. Until we stop being intrigued by a candidate’s appearance or question someone’s obligations to their children (women in particular), the rise to the top of the ladder in business and government will continue to be measured with women getting the presumptive short end of the stick. Gender blindness requires an attitude reset across the board, but I think there are a lot of fantastic and inspiring women business owners who will tell you that “balance” is an unachievable goal, that your life infrastructure has to be built to offset the demands of business ownership, and that women would do well to apply our nurturing aptitude for greater networking reciprocity with men and women, because “pay it forward” works in business, no matter your gender or entrepreneurial standing. @loringbarnes