Secrets From the First Social Media Marketing World Conference

April 16th, 2013   •  by Bobbie  •   No Comments   

Last week we sent Carlton PR & Marketing social media manager Elise off to the Social Media Marketing World Conference.

Secrets from the First Social Media Marketing World Conference

By Elise V. Englander (@elise29)

The first Social Media Marketing World (#SMMW13) conference was held in San Diego last week. Imagine over 1100 social media enthusiasts from all over the world in one location. The place was buzzing!

This was a conference where it was not considered rude to tweet during presentations, but it was actually encouraged. One speaker scheduled a tweet during her presentation for a lucky person to win a prize for shouting out “I love social media!”

Favorite Things
Another speaker sang a funny, original song: “Least Favorite Things,” which leads to a list of my 10 favorite things (takeaways) from the conference:

  • The more you give, the more you get
  • Care more, listen more, love more, give more
  • Create magic moments
  • Content is king, but engagement is queen and rules the house
  • The golden rule of blogging: They ask, you answer
  • Be genuine, be yourself
  • Write what you are passionate about
  • Focus less on selling more, focus on teaching more
  • Make your web site responsive – mobility is the trend
  • Humans buy from humans – word of mouth reputation is the most important


My Least Favorite Things - Rebecca Corliss (@repcor) and Phil Mershon (@Phil_Mershon) team up to create a fun spoof on the ways people use and misuse social media.

 

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