Comments on: Smart Marketing Campaign http://www.carltonprmarketing.com/marketing/smart-marketing-campaign Integrated Public Relations, Marketing and Social Media Sat, 23 Jul 2011 21:12:59 +0000 hourly 1 By: Janet Gershen-Siegel http://www.carltonprmarketing.com/marketing/smart-marketing-campaign/comment-page-1#comment-356 Janet Gershen-Siegel Tue, 08 Jun 2010 15:38:47 +0000 http://www.carltonprmarketing.com/?p=824#comment-356 It's an interesting way to look at overpopulation. Less as a green issue or a political issue and more of a personal space/health/needs issue. And since the other approaches don't seem to have gotten too much traction, I do hope this one does. Sometimes it seems like campaigns to cut/curb population growth and improve the planet are aimed at making it so that people have to do more things that make them more uncomfortable (e. g. go without resources, corral themselves into ever-smaller places, etc.). Attacking the discomfort head on -- and asking people to think of solutions that could curtail it -- is an approach that just might fly. It’s an interesting way to look at overpopulation. Less as a green issue or a political issue and more of a personal space/health/needs issue.

And since the other approaches don’t seem to have gotten too much traction, I do hope this one does.

Sometimes it seems like campaigns to cut/curb population growth and improve the planet are aimed at making it so that people have to do more things that make them more uncomfortable (e. g. go without resources, corral themselves into ever-smaller places, etc.). Attacking the discomfort head on — and asking people to think of solutions that could curtail it — is an approach that just might fly.

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