Public Relations Services for companies:

• PR audit/agency report card – review current market visibility and PR status.  Review current agency progress.  Are there PR/marketing opportunities being missed; what is the competition doing (or not doing)?
• PR/Marketing using social media – Blogs, MySpace, Facebook, Twitter, Digg, Friendster, Fark, etc.  What are the secrets of the social media experts?
• Today’s results measurement – Do you have access to your company’s log files, Google Analytics, or other Web-based management tools?  You should.  Do you know how to use them properly to demonstrate value for your communications programs?
• Compete, Quantcast, Alexa ranks, Google Trends, Hitwise, Technorati, Digg.  What does it all mean? How should you be using FREE tools to demonstrate PR value?
• Email marketing, surveys, studies, RSS, how do these things mesh with your PR strategy and tactics — an introduction, or an expert’s tricks.
• Strategic alliances – How well do you play with others?  How can partners help your PR?
• Press releases, media relations, white papers, bylined articles, UGC – all great SEO opportunities that your team may be missing.

Public Relations Services for Agencies (large and small):

• What do clients really want?  What keeps you as the agency of record?  How do you win a competitive agency review?  The RFP process, from the client point of view.
• What are the 7 things your client will never, ever tell you?
• PR/Marketing using social media – Blogs, MySpace, Facebook, Twitter, Digg, Friendster, Fark, etc.  Are you getting the biggest bang for your clients?  What are the secrets of the social media experts?
• Today’s results measurement – Do you have access to your client’s log files, Google Analytics, or other Web-based management tools?  You should.  Do you know how to use them properly to demonstrate value?
• Compete, Quantcast, Alexa ranks, Google Trends, Hitwise, Technorati, Digg.  What does it all mean? How do I use it?
• Email marketing, surveys, studies, RSS — an introduction.
• Strategic alliances – How well do you play with others?
• Conference attendee for hire – let me represent your team at top conferences and bring home both the notoriety and the learning.