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	<title>Comments on: Old School PR &#8211; Is it Dead?</title>
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		<title>By: Bonnie Sashin</title>
		<link>http://www.carltonprmarketing.com/public-relations/old-school-pr-is-it-dead/comment-page-1#comment-41</link>
		<dc:creator>Bonnie Sashin</dc:creator>
		<pubDate>Sat, 28 Feb 2009 13:07:25 +0000</pubDate>
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		<description>What a great post with an important message!  It&#039;s not just the public relations professionals that need to be willing to embrace new things, it&#039;s our clients too. The challenge is sometimes convincing our clients to take risks in exchange for the potential of bigger gains.</description>
		<content:encoded><![CDATA[<p>What a great post with an important message!  It&#8217;s not just the public relations professionals that need to be willing to embrace new things, it&#8217;s our clients too. The challenge is sometimes convincing our clients to take risks in exchange for the potential of bigger gains.</p>
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		<title>By: Lisa Johnson</title>
		<link>http://www.carltonprmarketing.com/public-relations/old-school-pr-is-it-dead/comment-page-1#comment-32</link>
		<dc:creator>Lisa Johnson</dc:creator>
		<pubDate>Sat, 31 Jan 2009 18:11:27 +0000</pubDate>
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		<description>I was a reporter in the late 80s, early 90s and I remember the mail pouring in with pretty pictures and pricey folders all vying for attention.  I remember those fax paper scrolls, they drove me nuts and didn&#039;t copy well! 

It is amazing how much we&#039;ve change the way we pitch isn&#039;t?  Now as a small biz owner I&#039;m trying to get peeps attention with a well placed tweet or a pithy email heading.  I know if the heading isn&#039;t good the editor will never bother to open it.  

Thanks for the walk down memory lane.  Appreciate it.</description>
		<content:encoded><![CDATA[<p>I was a reporter in the late 80s, early 90s and I remember the mail pouring in with pretty pictures and pricey folders all vying for attention.  I remember those fax paper scrolls, they drove me nuts and didn&#8217;t copy well! </p>
<p>It is amazing how much we&#8217;ve change the way we pitch isn&#8217;t?  Now as a small biz owner I&#8217;m trying to get peeps attention with a well placed tweet or a pithy email heading.  I know if the heading isn&#8217;t good the editor will never bother to open it.  </p>
<p>Thanks for the walk down memory lane.  Appreciate it.</p>
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