Bobbie Carlton PR and Marketing
Integrated Public Relations, Marketing and Social Media

Posts Tagged ‘Add new tag’

The Carlton Internship Methodology

Monday, October 12th, 2009

Over the years I have had dozens of interns, probably hundreds, from colleges all over New England.  Sometimes I have had one intern at a time.  Other times I have had up to nine interns working for me simultaneously.  I’m still in touch with lots of my former interns – some of them, more than 20 years later.  They are a great group of people and I am honored I got to work with them.

Over the years I have developed a method of managing the primary logistics of internships that has worked quite well for me and the interns.  As I have installed this process in several companies, it has even perpetuated a bit.  So, by request, here’s an overview.  (Note: This has little to do with the actual management of the interns themselves but more the process surrounding their internship.) (more…)

Old School PR - Is it Dead?

Saturday, January 31st, 2009

I started working in PR back “in the day.”  I make interns giggle when I tell them about editing press releases by crossing out letters and words, using White-out and actually taping pieces of paper together to add additional information.  We usually sent press release drafts to clients via courier or the mail.  (more…)

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