Bobbie Carlton PR and Marketing
Integrated Public Relations, Marketing and Social Media

Posts Tagged ‘chris brogan’

Reading for Inspiration

Monday, March 8th, 2010

I spent a couple of hours yesterday hanging out in Harvard Square waiting for my older son to finish a Boy Scout merit badge “camp.”  I did what I usually do when I have time on my hands, headed for the bookstore.  (In this case, the Harvard Coop.)  I had a list of books that I have been meaning to pick up and random browsing in a bookstore is one of my favorite hobbies — not an inexpensive hobby.  I picked up Chris Brogan’s book, Social Media 101, which I knew from reading his blog was a collection of blog posts.  The book is (supposedly)  intended for people who are still a little unclear about social media. But I still bought the book.  (There’s another blog in my future about the book itself.)  Why?  Because I read books for inspiration. (more…)

Brogan and Smith Use the Vowel Method

Tuesday, September 8th, 2009

I just finished “Trust Agents” by Chris Brogan and Julien Smith and am happy to see they used the “Vowel Method” of  Business Book Writing.  Here’s how you write a truly terrific and useful business book using vowels — and based on some of the business books I’ve read, all business book writers should employ this method and far too many don’t. (more…)

Un-natural Acts: Pumping up the Volume on Social Networks

Monday, August 3rd, 2009

I was reading Chris Brogan’s Blog — always highly recommended — and one of his recent posts, Quid Pro No, got me thinking about how some social networking websites are un-naturally inflating their user numbers by creating an environment where reciprocal friending is de rigueur.  Everything from address scraping to spammy auto-tweeting when your friends sign up, to old-fashioned guilt is used to get you to sign-up for sites you never intend to visit again. (more…)

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