The title was Applied Sciences, Applied Women. Oh boy, a Woman’s session. I hesitated. There were other breakout sessions. Should I go to one of them instead? I’ve been avoiding most of the women’s business groups in Boston for years; should I take a smaller bite of the same apple?
As a marketer, content is the new black. OK, content for a marketer has always been the new black – brochures, advertisements, radio spots, billboards, flyers have all be based on messaging and information (i.e. content). But what has clearly changed over the past decade or so is the way in which content is created and disseminated. While there is still a place for whitepapers, brochures and email campaigns for some businesses, there is also a place for Facebook posts, […]