Marketing Automation Software – What to Know Before You Buy

Guest Post by Kathy Lamphier, Marketing Programs Manager, Demand Generation I’ve been talking to several marketing VPs and directors who’ve been using marketing automation software (MAS) – something like Marketo or Eloqua – and the consensus is that these tools are not easy to use and need a dedicated resource, like a marketing operations specialist or manager, and quite often ongoing consulting help from the MAS vendor.

What Happens When Sales Hears “No”

Today I got forwarded a “sales tip” that talked about “Being OK with No.”  The gist of the piece was that sometimes it is better to walk away than waste your time on a prospect that 1) said “no” or 2) isn’t right for you in the first place.  Let it be a learning experience and move on.