This week Jeff Cutler (@jeffcutler) and Christine Koh (@bostonmamas) were the oh-so-gracious hosts for the Boston #fordtaurus Tweetup (see the new Ford Taurus SHO and drive it!)  The local event was part of a grand tour (The Summer of Taurus) for the new cars, pairing the vehicles in different cities with local Twitterati/bloggers and a (semi-random) Ford executive.  (Boston’s event brought Corporate Counsel David Leitch out from Detroit.)  There were lots of interesting PR, Social Media, events and business lessons to be picked up from the Ford event.  Here are just a few:

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As you probably know by now, I created a monthly product launch party and networking event called Mass Innovation Nights.  It’s a free opportunity for innovators and inventors of every kind to launch their products in front of social media enthusiasts and get some visibility.  Before I dive in on this topic, I want to make sure everyone understands that this blog post is NOT referring to the presenters at my event because, unfortunately, I’ve never actually SEEN any of them.  (I tend to be running around making sure everything else is working like it should.) I am sure that ALL the presenters at Mass Innovation Nights follow these commonsense guidelines on preparing to present their companies and products. (more…)

I’m now further sub-dividing my time on this planet and I have to blame it all on being a bad board member. (more…)